For most athletes, competing at the Olympic Games is the pinnacle of their sporting career. Countries use the Olympic medals tables as an indication of sporting and political strength. The Olympic Values Education Programme educates children across the world about the value of sport and the values of sport. Funds from the Olympic Movement are often the only investment made in sport in many developing sport systems. For decades, the Olympic Movement has what all organisations dream of – a globally positive image.
However, the Olympic Movement is at a crunch point in its history as it is the focus of an increasingly negative narrative. Persistent and frequent scandals relating to corruption, athlete abuse and doping have emerged over the last decade. It is becoming increasingly difficult to encourage countries to bid to host the Games, particularly the Winter Olympics and it is apparent that there are significant differences of opinion within the IOC itself, as evidenced by the growing number of spats around the suspension of Russia from competition.
This lecture will discuss the impact that the Olympic Movement has had on international sport. It will explain the principles of the Olympic Movement, the development of the Olympic Games and the difference made to global sport. It will consider the current challenges and conclude with a discussion of the role of the Olympic Movement in global sport.
Prof Leigh Robinson
Professor Leigh Robinson is Pro-Vice Chancellor at Cardiff Metropolitan University. She is responsible for sport, health, wellbeing and internationalisation across the university. Leigh has a global reputation for her research and knowledge exchange in the development of competitive advantage and capacity building in developing sport nations.
She works extensively with the Olympic Movement, with organisations such as the International Olympic Committee, the British Olympic Association, Oceania National Olympic Committees and the Malaysian Government.
Leigh is a member of the board of Sport Wales and an advisor to Olympic Solidarity, the education commission of the International Olympic Committee.
How to book
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