Leanne Ellis

Leanne Ellis

Leanne Ellis
Research and Affiliates Manager
Email: lellis@cardiffmet.ac.uk
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My role at the ZERO2FIVE Food Industry Centre

My role spans 3 main areas, Marketing, Research and Skills Gaps.

To market the ZERO2FIVE Food Industry Centre brand and the Centres products and services, to the food and drink industry and stakeholders. Manage social media, advertising and PR. Internal and External event management particularly for exhibitions. Support all Welsh Government (WG) activity such as the dissemination of business opportunities including to the industry. Manage databases of industry and stakeholder contacts, keeping them robust and up-to-date.

Industry research activities include investigating the knowledge and behaviour determining levels of skills and training gaps. Up-skilling industry, focusing on Wales and the WG action plan. Development and implementation of an annual industry survey which feeds information and data to the WG.

Managing projects such as Food Industry Skills Project (FISP) and Work-based Learning Project Food Industry Learning Online (FILO). FISP was designed to recruit and retain food technologists in the food and drink manufacturing industry in Wales resulting in short courses, an online Masters, a bursary student placement scheme, an industry newsletter and research on the need for a foundation degree. FILO was funded through European Structured Funds and involved the development and delivery of bite size industry specific qualifications.

Previous Experience

Research Executive 2005 – 2008 at Golley Slater

Promote effective use of research within Golley Slater Group. Managed desk research resources and undertook qualitative and quantitative research including the organisation of focus groups, discussing purchasing decisions with consumers. Conducted focus groups in a variety of sectors such as alcohol, food, the armed forces, environmental issues, further education and water consumption.

Responsible for brand trackers and awareness surveys including questionnaire design, data analysis and production of reports, for clients and for the Golley Slater. Provided a desk research function by way of market reports tailored to my colleagues' requirements including company profiles, consumer profiles and industry updates. Research support for the New Business team, prospective and existing clients for the group.

Research Assistant 2002 – 2005 at Cardiff Metropolitan University (was UWIC)

Developed and evaluated an Information Resource to assist SMEs and Microbusinesses in food safety. Audited over 150 businesses, developed sector specific questionnaires, conducted numerous face to face interviews, semi structured interviews, telephone surveys and assessment surveys. Analysed all data and produced written reports for the FSA. Designed an audit assessment tool for evaluation purposes. Presented at international conferences and at Cairo University as part of a Women in Science programme. Successfully achieved a Master of Philosophy.

Qualifications and Professional Memberships

MPhil Food Safety

BSc Food Studies

HND Technology of Food

Professional Memberships:

International Association for Food Protection

Journals and Publications

Research Publications:

Fielding, L.M., Ellis L. Beveridge, C. & Peters, A.C., (2005) An evaluation of HACCP implementation status in UK Small and Medium Enterprises in Food Manufacturing. International Journal For Environmental Health Research Volume 15, Number 2, 117-126.

Fielding, L., Ellis L.,M., Clayton, D., Morris, K. & Peters, A.C., (2011) An evaluation of process specific information resource to assist Hazard analysis and control in UK Small and Medium Enterprises in Food Manufacturing.

International Conference Presentations:

Development of information resources to assist small businesses in hazard identification. IAFP New Orleans, USA 2003

Evaluation of a Novel Information Resource to Assist SMEs and Microbusinesses with Hazard Analysis. IAFP Phoenix, USA 2004.

Addressing Food Technologists Shortages In South Wales Using Bursary Placement Scheme. IAFP Milwaukee, USA 2011.

Addressing Food And Drink Skills And Training Needs In Wales. IAFP Milwaukee, USA 2011