Martin Sutherland

Martin Sutherland

Martin Sutherland                                                     Commercial and Marketing Director      
Email: msutherland@cardiffmet.ac.uk
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My role at the ZERO2FIVE Food Industry Centre

My role at the ZERO2FIVE Food Industry Centre is to work with ambitious businesses to help them prosper. The commercial support we provide for companies includes:

Business planning

Marketing

  • Marketing strategy
  • Marketing plans
  • Advice on agency selection and management
  • Market research and insight

Trade engagement

  • Category management
  • Trade presentations
  • Promotional planning
  • Supplier development


 

Previous Experience

Before joining the ZERO2FIVE Food Industry Centre, I worked at a senior level in the food industry with Board-level experience in supermarket sector (Somerfield), manufacturing (Bon Bon Buddies) and consultancy (Levercliff).

My experience includes:

  • Re-launching a national supermarket brand with a new positioning, identity and advertising;
  • Launching hundreds of branded and own brand products;
  • Launching loyalty programmes in two retailers;
  • Developing and implementing export strategies;
  • Gaining listings with the major supermarkets;
  • Securing category partnership with major supermarkets;
  • Supporting hundreds of food and drink companies to improve their performance;
  • Developing and delivering supplier development programmes;
  • Lecturer in Marketing at Aberystwyth University.

 

Qualifications and Professional Memberships

BSc (Hons) Agricultural and Food Marketing- University of Aberystwyth/University of California, Davis

MSc (Food Policy)- City University, London