ZERO2FIVE Food Industry Centre>Services>Food and Drink Market Analysis

​Food and Drink Market Analysis

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​The ZERO2FIVE team provides commercial market analysis to food and drink companies. Our support focuses on:

 1. Market analysis and insights 
Helping companies to make more informed new product development, category and export decisions resulting from an improved understanding of the market or country.

This support has been developed for companies that are:

  1. Planning to export
  2. Developing new products 
  3. Introducing a category management approach into the business

Each project is different and is likely to include:

  • Category performance
  • Consumer insights
  • Market insights
  • Key channels and trade partners
  • Key competitors
  • Current product ranges
  • Gaps and opportunities
  • Recommendations

2. Marketing strategy 

Helping companies to understand their markets and develop new marketing strategies to grow their businesses. Outputs from a strategy project can include:

  • New product development
  • New trade channels
  • Re-branding
  • Revised promotional plans
  • Export strategy


3. Practical marketing advice 

Helping companies achieve the most from their marketing budgets and resource. Practical advice can include:

  • Support for re-branding (e.g. branding briefs, agency selection)
  • Market research advice (e.g. qualitative, quantitative, in-house, agency)
  • Pricing and promotions
  • Data analysis (e.g.: use of Kantar, Mintel)
  • Trade presentations

The consultancy team work closely with the rest of the ZERO2FIVE team so that companies benefit from a cross functional approach that can include input from experts in food legislation, nutrition, technical and manufacturing.

For more information


Telephone: 02920 41 6306