​Food and Drink Market Analysis


​The ZERO2FIVE team provides commercial market analysis to food and drink companies. The support focusses on:

  1. Market analysis and insights
  2. Marketing strategy
  3. Practical marketing advice.


MARKET ANALYSIS AND INSIGHTS help companies to make more informed NPD, Category and Export decisions resulting from an improved understanding of the market or country.

This support has been developed for companies that are:

  1. Planning to EXPORT
  2. Developing NEW PRODUCTS
  3. Introducing a CATEGORY MANAGEMENT approach into the business


Each project is different and is likely to include:

  • Category performance
  • Consumer insights
  • Market insights
  • Key channels and trade partners
  • Key competitors
  • Current product ranges
  • Gaps and opportunities
  • Recommendations

MARKETING STRATEGY projects help companies to understand their markets and subsequently develop new marketing strategies to grow their businesses. Outputs from a strategy project can include:

  • New product development
  • New trade channels
  • Re-branding
  • Revised promotional plans
  • Export strategy


PRACTICAL MARKETING ADVICE that helps companies achieve the most from their marketing budgets and resource. Practical advice can include:

  • Support for re-branding (e.g. branding briefs, agency selection)
  • Market research advice (e.g. qualitative, quantitative, in-house, agency)
  • Pricing and promotions
  • Data analysis (e.g.: use of Kantar, DunnHumby)
  • Trade presentations

The consultancy team work closely with the rest of the ZERO2FIVE Team so that companies benefit from a joined up, cross functional approach that can include input from experts in food legislation, nutrition, technical and manufacturing.

The Food Industry Centre has access to 4 food technologists, over 2 dozen academic experts excelling in areas such as packaging, labelling, bakery, hygiene, global food safety standards and many more. These are supported by a team of technical support staff.

For more information

Email: ZERO2FIVE@CardiffMet.ac.uk

Telephone: 02920 41 6306