New Product Development (NPD) is crucial for any food business. With increasing demand for variety, diversity and innovation to satisfy upcoming trends, successful NPD can ensure that companies maintain market share and remain competitive. The ZERO2FIVE Food Industry Centre can help with all aspects of your NPD.
Below are examples of the NPD support we are able to offer:
A local farm producing eggs approached ZERO2FIVE for advice and support to produce mayonnaise using their own free range eggs. To help this company, ZERO2FIVE conducted market research on mayonnaise to determine gaps and potential in the market, kitchen trials using on-site facilities, chemical analysis and advice on shelf life determination. Benchmarking of the product against competitors on the market was then carried out using the sensory analysis facilities at ZERO2FIVE.
A client wanted to start a business producing and selling Welsh cake dough and contacted ZERO2FIVE for guidance on how to make this happen. ZERO2FIVE helped with sourcing ingredients and packaging, legal labelling, recipe reformulation to increase shelf life, followed by sign-posting to UKAS accredited laboratories. The final recipe and cooking instructions were then confirmed by a consumer panel and the product was benchmarked against competitors within the sensory facilities.
For more information
Telephone: 02920 41 6306