Product innovation is a crucial driver to the success of food businesses. Although the range of food products available to the consumer on the supermarket shelves is huge, food businesses continue to develop complex offerings to satisfy consumer demands and market trends as well as maintaining or expanding their own market share
The development of new food products is an extremely complex process and requires knowledge of food materials, processing techniques, packaging, legislation and consumer preferences. Economic and technical viability of products is essential for a product to succeed.
This programme will give you an insight into the New Product Development process. During the International Summer School, you will undertake the research into and development of a traditional food product, to which you will give an innovative twist, suitable for launch onto the UK retail market.
The week will integrate theory and practice and end with a New Product Development Presentation Fair. You will work in the excellent Pilot Plant facilities at Cardiff Metropolitan University and receive instruction from members of staff who are experienced in product innovation. The course will include:
• The New Product Development stage-gate process
• Identifying and developing new product opportunities
• Market-scoping visits to food retail and manufacturing sites
• Practical development in Cardiff Met Pilot Plant facilities
• Technical testing of products
• Consumer acceptance through sensory analysis
• Poster presentation and New Product Development Fair
Academic Status: Non-credit bearing
School: Cardiff School of Health Sciences
Dates: 26th June to 7th July 2017
Application Deadline: 30th May 2017
Venue: Llandaff Campus
English language requirement: None required, however please note that good working knoweldge of English is expected and that all classes will be taught through the medium of English.
Academic pre-requisites: Qualified to study at university. Qualified to study at university. Please note the above sessions are aimed at all Undergraduate and Postgraduate level of study.