BA (Hons) International Tourism Management

International Tourism Management - BA (Hons) Degree


Key Facts

​​​​​Accredited by:
N801: Tourism Management Institute

N891: Institute of Hospitality

UCAS Codes:
N801: International Tourism Management*

N891: International Tourism and Events Management

*Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website

Place of Study: 
Llandaff Campus

Cardiff School of Management

Course Length:
Three years full-time or four years full-time if undertaking year long industry placement. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long industry placement.

Also available part-time and can take up to six years.

Part-time fees:
Charges are per single module unless specified: undergraduate = 10 credits. Please contact the programme leader for further information on modules to be studied part-time and how this will affect fees.

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Carl Morgan - BA (Hons) International Tourism Management.


Course Overview

The International Hospitality Management degree at Cardiff Met offers two pathways, both professionally accredited:

BA (Hons) International Tourism Management – accredited by Tourism Management Institute

BA (Hons) International Tourism & Events Management – accredited by the Institute of Hospitality

The tourism industry is one of the world’s largest industries and is both dynamic and multi-disciplinary. It incorporates both multinational corporations and small scale locally owned companies as well as many aspects of the smaller events and hospitality industries.

In order to help you explore and prepare for a career in this diverse industry, the Tourism Management courses provide a blend of core knowledge that reflects the economic, environmental and social context and practice of tourism with rigorous management underpinning throughout the course. It is mandatory to undertake a work-based learning module to strengthen your employability at the end of the course.

Course information on this page relates to September 2018 entry.

​Course Content​​

Foundation Year (Year 0):

This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


Depending on the pathway chosen, modules across the three years may include:

Year One:

  • The Tourism Industry
  • The Visitor Attraction Experience
  • Tourism for a Small Planet
  • Diversity and Social Inclusion for Tourism, Hospitality and Events
  • Finance for Managers
  • Managing People and Organisations
  • Events in Context

Year Two

  • Niche Tourism
  • Developing a Competitive Destination
  • Events Safety and Licensing
  • Major Incident and Crisis Management
  • Marketing for Tourism, Hospitality and Events
  • Work-based Learning
  • Business Development and Finance
  • European Field Study
  • Event Design and Project Management

Year Three:

  • Tourism Ethics
  • Tourism Culture, Power and Identity
  • Legal Issues for Events
  • Global Sporting Events
  • Festivals and Cultural Events
  • Fundraising and Charity Events
  • International Field Study
  • Public Relations and Sponsorship
  • Digital Customer Experience for Tourism, Hospitality and Events
  • Branding and Advertising
  • Conferences, Exhibitions and Corporate Events
  • Strategic Management for Tourism, Hospitality and Events
  • Dissertation, Enterprise Project or Independent Study

Please note due to the vocational and industry orientated nature of this programme certain modules may be withdrawn and others introduced to maintain vocational currency.​

Learning & Teaching

All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.

In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the range of work experience opportunities available.​​


The School of Management assessment strategy for each module varies to ensure the most appropriate method is used to achieve learning outcomes. A range of assessment methods are used, including essays, reports, presentations,, case studies, podcasts, films, poster presentations, and examinations.​

Employability & Careers​

The tourism industry offers a diverse range of career opportunities and therefore graduates will be well placed to secure managerial positions in the private, public and voluntary sectors of the tourism industry, both in the UK and overseas. Opportunities exist in the fields of destination marketing and planning, airport and airline operations, travel and tour operations, events management, sports management and marketing national and local tourism organisations, visitor attractions management, hospitality provision, and small business development (possibly leading to self-employment). Due to the management focus of the course graduates opportunities also exist in wider business areas.​

Entry Requirements​ & How to Apply

Foundation route:

Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above / grade 4 or above (for applicants holding newly reformed GCSEs in England) and 32 UCAS Tariff Points from at least 1 A level (or equivalent).


Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) , plus 112 points from at least 2 A levels (or equivalent).

Typical offers may include:

  • 96-112 points from at least 2 A levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
  • RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM
  • 96-112 points from at least 2 Scottish Advanced Highers to include grades DD
  • 96-112 points from the Irish Leaving Certificate at Highers to include 3 x H2 grades. Higher level subjects only considered with a minimum grade H4
  • 96-112 points from the Access to Higher Education Diploma

*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE Mathematics or Mathematics – Numeracy.

We encourage applications from those with a strong interest in the tourism sectors. Applicants demonstrating relevant experience or engagement with the sector through their personal statement will be welcome.

If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the UCAS Course Search for entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking here.

International Applicants:

Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit​ational.

Selection Procedure:
Selection is usually on the basis of a completed application and personal statement.

How to Apply: Full-time applications for this course should be made online to UCAS at Part-time applications should be made to the University at For further information please visit our How to Apply pages at​.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Vicky Richards:
Tel: 029 2041 6314​

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting