Marketing Management - BA (Hons)


Course Overview

The Chartered Institute for Management (CIM) describes marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably".  Marketing is a critical business function and is perhaps the most important component in determining a business' profitability and success.

Developed in conjunction with the Chartered Institute of Marketing (CIM), our marketing management degree is one of only 25 Universities in the country to have been awarded the CIM 'Graduate Gateway' status. Our CIM accreditation will provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing engage in our CIM Student chapter and participate in CIM based creative and entrepreneurial activities.

The course has a great reputation for its vocational orientation.  The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. So becoming a 'Met Marketer' will be enable you to gain the academic knowledge and practical skills to gain employment in a marketing capacity. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. Upon graduating you will have a wide base of marketing and management knowledge, and could also be a specialist in Digital Marketing, Branding, Marketing communications, Global and International Marketing and be able to speak French, Spanish or Mandarin Chinese.

For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industri​al placement. Cardiff School of Management has a dedicated work placement team to help you.

Latest news:

T​hree of our marketing students are celebrating after impressing a panel of the UK leading marketers. Joseph Anderson, Chris Djiallis and Neirin Millard (The 'Met-Marketers'), were third in the CIM's prestigious student marketing competition 'The Pitch 2016' - a UK-wide marketing competition for students, designed to recognise and reward marketing talent of the future. Find out more.​​​

Course information on this page relates to September 2016 entry.​

​Course Content​

Foundation Year (Year 0):​

This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

​​1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the foundation year can be found by clicking here.


The course integrates ‘real world’ experience into it teaching practise enable clear understanding of the components of the marketing management process. Assignment are based on  local originations and there are also guest lecturers from practitioners from companies such as Principality Building Society,  Admiral Insurance,, Lloyds Bank and Johnson and Johnson.

You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Marketing Management.

Year One

Students follow 120 credits of core modules:

  • Introduction to Marketing
  • Business in a Global Context
  • Foundations of HRM​
  • Finance for Managers
  • Foundations of Law OR Language (French, Spanish or Chinese Mandarin)
  • Marketing Research Skills
  • Digital Media for Marketers 

Year Two

Students follow 90 credits of core modules and they will have to choose 30 credits of option modules.

In year two there you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.

Core modules:

  • Managing Marketing Performance
  • Consumers, Culture & Commerce
  • Integrated Marketing Communications
  • Marketing in Practice
  • Research Methods
  • Workplace Learning and Professional Development

Option modules:

  • Sports Marketing and Sponsorship
  • Events Marketing
  • Digital and E-marketing
  • Business Operations & Improvement
  • Creativity and Innovation Management
  • Language (French, Spanish or Chinese Mandarin)
  • Marketing Law (compulsory for students choosing the Language option in year one)

Year Three:

This is your opportunity to undertake the option and spend year three in a relevant work placement to gain a year of industrial experience.

Year Three/ Year Four

Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.

Students follow 60 credits of core modules and they will have to choose 60 credits of option modules.

Year three/four will also provide you with an option of researching, writing and presenting a Marketing plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.

Core modules:

  • Strategic Brand Management and Effective Advertising
  • International and Global Marketing
  • Contemporary Issues in Marketing

Option modules:

  • Contemporary and International Issues in Business Ethics
  • Global Sporting Events
  • Language
  • Innovation and Entrepreneurship
  • Visioning Sustainability for Change
  • PR and Stakeholder Management
  • Strategic Management
  • Marketing Plan
  • Dissertation.​

Learning & Teaching

The student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies; case studies; projects; tutorials; practical exercises, supplemented by the use of appropriate support materials; lectures from business experts; videos; computer software; etc. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.

Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.

Modular Subject Tutorials
Tutorials are meetings of a student or group of students with a lecturer or lecturers and are used in two ways within the programme:
• Expanding upon material covered in lectures through an enquiry-driven problem solving approach
• Remedial work to overcome any deficiencies in a student’s background knowledge.

Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.

Practical Workshops
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.

​Case Studies
Case studies are a teaching and learning strategy, which are employed in a range of modules; they also are a useful assessment tool. Students are presented with or asked to develop real or simulated complex problems which they are required to analyse in detail and then synthesise/present their own solution in writing or orally.

Business Experts
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. A network of such experts will help provide specialist knowledge as well as bolster and promote the credentials of the programme. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.

All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.

In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the selection of pathways.


You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

Employability & Careers

During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management. 

This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing.  You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience.  Finally, you will be able to engaging in entrepunuerial activities such as entering the CIM Pitch/Brolio.​

Watch the video of the ‘Met Marketers’ participating in last year Brolio -

The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing.  Furthermore, you will have had ‘real-world’ experience, the chance to engage in our CIM learning community and to be able to speak and 2nd language. ​Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.

Entry Requirements​ & How to Apply

Foundation route:
Applicants must have a minimum of five GCSE passes grade A-C including English Language and Mathematics or equivalent and 80 UCAS Tariff Points (or equivalent).

Five GCSE passes grades A-C including English Language and Maths, plus one of the following:

  • 280 points from at least 3 A Levels / Scottish Advanced Higher passes to include grades CC, at least one to be in a relevant subject
  • QCF BTEC Extended Diploma Distinction Merit Merit within a relevant subject
  • 280 points from the Irish Leaving Certificate at Highers to include 3 x B1 grades, one to be in a relevant subject (C2 minimum grade considered towards points offer)
  • Access to HE Diploma with 45 credits at Level 3 within a relevant subject
  • Welsh Baccalaureate Advanced Diploma considered along with grades CC at A level or equivalent

If your qualification isn't listed above, please refer to the UCAS website

Selection Procedure:
Selection is usually on the basis of a completed UCAS application and where relevant an interview.

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at

UCAS Codes(s):
Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.

Key Facts

Accredited by:
The Chartered Institute of Marketing

Place of Study:
Cardiff School of Management
Llandaff Campus

Course Length:
Three years full-time. Four years full-time if undertaking foundation year. Five years full-time if undertaking foundation year and year long work placement.

International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Tuition Fees, Student Finance & Additional Costs
For up to date information on tuition fees and the financial support that may be available whilst at university, please refer to For information on any potential additional course costs, please refer to

Bursaries & Scholarships:
The university also offers a bursary and scholarship scheme to help students whilst at university. To see if you are eligible, visit

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the programme leader, Dr Paula Kearns: 
Tel: 029 2020 5567​

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting