Cardiff School of Management>Courses>CIM Certificate and Diploma in Professional Marketing
Professional Marketing

CIM Certificate / Diploma in Professional Marketing / Professional Digital Marketing

 

CIM Accredited Study Centre

Key Facts

Fees

CIM Certificate in Professional Marketing:
£675 per module*

Payable to CIM:
£150 per assessment (x3)
£65 CIM Affiliate (Studying) membership fee.

CIM Diploma in Professional Marketing:
£700 per module*

Payable to CIM:
£180 per assessment (x3)
£65 CIM Affiliate (Studying) membership fee.

Apply/Enquiries:
Paula Kearns
PKearns@cardiffmet.ac.uk 

Course Overview

Cardiff School of Management is accredited by the Chartered Institute of Marketing (CIM) to offer a range of CIM qualifications. The CIM is the largest Professional Body for marketing in the world, with more than 30,000 members and CIM qualifications are recognised and sought-after by employers around the world. The qualifications are created by Marketing Professionals to ensure that you enhance your career by staying up-to-date with new and emerging marketing trends.

The School currently offers the CIM Certificates in Professional Marketing and Professional Digital Marketing as well as the CIM Diploma in Professional Marketing and Diploma in Professional Digital Marketing:

  • The Certificate in Professional Marketing (Level 4) provides insight into customer behaviour, allowing you to devise integrated marketing communication strategies to enrich the customer experience.
  • The Certificate in Professional Digital Marketing (Level 4) focuses on the  ever-evolving, dynamic digital landscape through exploring the challenges and opportunities within the digital environment and use of a range of tools to plan how to enhance an organisation's effectiveness in the digital age.
  • The Diploma in Professional Marketing (Level 6) focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics and identify insights to drive informed decisions. It is considered equivalent to an undergraduate degree.
  • The Diploma in Professional Digital Marketing (Level 6) focuses on understanding how to improve the entire digital experience and optimise all channels, and gaining insights to make informed strategic decisions.

​Why Study CIM Courses at Cardiff Met? ​

  • Cardiff School of Management were ranked the ‘Top University in Wales for Marketing’ by the National Student Survey 2017
  • Our courses are delivered through intensive weekend blocks, with additional online activities, real business projects to encourage a deeper understanding, and a strong emphasis on interactive teaching and learning
  • Our academic staff combine teaching excellence with industry experience
  • We use of real-life projects to enhance your learning
  • We pride ourselves on our small group teaching, so you will not be lost in a crowd
  • Our students study in a friendly, welcoming atmosphere in a fantastic Management facility/building.

CIM Certificate Level Qualifications

  • CIM Certificate in Professional ​Marketing
  • CIM Certificate in Professional Digital Marketing

The two Certificate qualifications are offered with the option to complete the whole qualification or to only study 1-module and receive a module-level award. 

Modules:
Applied Marketing - CIM Level 4 Award in Applied Marketing (VRQ)
Planning Campaigns - CIM Level 4 in Planning Campaigns (VRQ) 
Customer Insights - CIM Level 4 Award in Customer Insights (VRQ)
Digital Marketing Techniques - CIM Level 4 Award in Digital Marketing Techniques (VRQ)

Each module is delivered via 4-days of face-to-face teaching (supported by a variety of online and library resources), all students will have access to the CIM published module eBooks for each of the mandatory modules, plus 1 x 3-hours assessment support session and the allocation of a personal tutor to assist in resolving any study related queries. 

Theses modules will have a maximum capacity of 12 students and will be delivered:

Applied Marketing:
19th & 20th September 2020 / 17th & 18th Oct 2020

Planning Campaigns:
16th & 17th Jan 2021 / 13th & 14th Feb 2021

Customer Insights or Digital Marketing techniques:
8th & 9th May 2021 / 6th & 7th June 2021​

CIM Diploma Level Qualifications

​The two Diploma qualifications are also offered with the option to complete the whole qualification or to only study 1-module and receive a module-level award.

Modules:
Marketing & Digital Strategy - CIM Level 6 Award in Marketing & Digital Strategy (VRQ)
Innovation in Marketing - CIM Level 6 Award in Innovation in Marketing (VRQ)
Resources Management - CIM Level 6 Award in Resources Management (VRQ)
Managing Brands - CIM Level 6 in Managing Brands (VRQ)
Digital Optimisation - CIM Level 6 Award in Digital Optimisation (VRQ)
The Digital Customer Experience - CIM Level 6 Award in The Digital Customer Experience (VRQ) 

Our preferred elective for the Diploma in Professional Marketing is 'the Digital Customer Experience'.  However, if there is a demand for either Resources Management and/or Managing Brands instead - a minimum of 6-students would be needed. 

Each module is delivered via 4-days of face-to-face teaching (supported by a variety of online and library resources), the students will have access to the CIM published ‘module guide’ eBooks for each of the mandatory modules, plus 1 x 3-hours assessment support session and the allocation of a personal tutor to assist in resolving any study related queries. 

These modules need to have a minimum of 6 students to be viable and a maximum capacity of 12 students and will be delivered:

Marketing & Digital Strategy: 
19th and 20th Sept 2020 / 17th & 18th Oct 2020

Innovation in Marketing
Digital Optimisation:
 
16th & 17th Jan 2021 / 13th & 14th Feb 2021

The Digital Customer Experience: 
8th & 9th May 2021 / 6th & 7th June 2021


Assessment

CIM Certificate in Professional Marketing

Applied Marketing:
Dec 2020*

Planning Campaigns:
April 2021*

Customer Insights or Digital Marketing techniques:
July 2021​*

*Students can submit at any of the July, December and April points but the assessment brief changes

CIM Diploma in Professional Marketing

Marketing & Digital Strategy:
December 2020* 

Innovation in Marketing
Digital Optimisation
April 2021*

The Digital Customer Experience:
July 2021*

*Students can submit at any of the July, December and April points but the assessment brief changes

Entry Requirements​

CIM Certificate in Professional Marketing and Professional Digital Marketing

Applicants should typically have one of the following:

  • CIM Level 3 Introductory Certificate in Marketing.
  • CIM Foundation Certificate in Marketing.
  •  Any relevant Level 3 qualification.
  • Any UK degree or international equivalent.
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) will be considered

CIM Diploma in Professional Marketing and Professional Digital Marketing

  • CIM Certificate Professional in Marketing
  • Foundation Degree in Business with Marketing.
  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits in Master's degrees).
  • Professional practice (suggested two years marketing in an operational role) will also be considered.

Full terms & conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting www.cardiffmet.ac.uk/terms