The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. Marketing is a critical business function and is perhaps the most important component in determining a business’ profitability and success. This course is ideal if you want to learn how marketing and management principles work in the context of fashion, preparing you for a range of potential careers within fashion business.
You will have shared projects with the BA (Hons) Fashion Design students to maximise your fashion experience, exposing you to the process of design and the critical path of fashion garments from sketch to shop floor. You will gain insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.
You will explore the ‘style press’ and future colours and trends and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software such as Adobe Photoshop, equipping you with visual skills, alongside developing verbal and written communication skills. The marketing concepts most relevant to fashion such as visual merchandising, social and digital media and public relations are emphasised in the fashion marketing management degree.
In an increasingly globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits.
The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will put this knowledge and skillset into practice during your work placement opportunity as this is considered an essential requirement for all fashion marketing management students. An optional work placement year between your second and final year enhances employability and can exposes students to valuable experience and networking opportunities within the industry.
This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry. Expected career paths include, positions in advertising, PR, buying and merchandising, digital marketing and e-commerce, fashion writing, marketing and consumer research, sales and brand development, product management, user experience design, public relations, and business management.
Course information on this page relates to September 2017 entry.