Foundation Year (Year 0)
This programme can incorporate a Foundation Year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:
1. Students who have not achieved the required A-Level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.
Further information about the Foundation Year can be found by clicking here.
You will follow 120 credits of core modules:
- Fashion Studio
- Fashion Visualisation
- Introduction to Fashion Marketing
- Digital Media for Marketers
- Marketing Research Skills
- Finance for Managers
- Foundations of HRM
You will follow 90 credits of core modules and you can choose a 30 credit optional module:
- Fashion Merchandising and Visualisation
- The Style Press: Fashion Journalism
- Fashion Consumers, Culture and Commerce
- Integrated Marketing Communications for Fashion
- Marketing in Practice
- Research Methods for Business
- Workplace Learning and Professional Development
30 Credit choice from:
- Digital and E-Marketing
- Event Marketing
- Creativity and Innovation
- Managing Marketing Performance
You have the opportunity to spend year three in a relevant work placement to gain a year of industrial experience.
Year Three/Year Four
In your final year, you will follow 60 credits of core modules and will have to choose 60 credits of option modules.
Strategic Fashion Branding and Effective Advertising
International and Global Fashion Marketing
PR & Fashion Stakeholder Management
Optional (60 credit choice):
Final Year Project: either Fashion Dissertation or a Fashion Marketing Plan or Launching a Fashion Enterprise
Contemporary Issues in Fashion Marketing
Green Design, Sustainability and Responsibility in Fashion
Fashion Creativity and Entrepreneurship
Learning & Teaching
A student-centred approach to learning and teaching is encouraged through the use of specific teaching strategies, case studies, projects, tutorials, practical exercises, supplemented by the use of appropriate support materials, lectures from business experts, brands, videos and computer software. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.
Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.
Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.
You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, visual work, presentations, individual and group reports, most of which are focused on real-life cases studies.
Feedback is given throughout the course both formatively and through formal assessment. Your personal tutor relationship will also help you work with feedback and identify strengths and weaknesses in your work and approach to study.
Employability & Careers
Cardiff Met Fashion Marketing students will stand out for their ability to apply theoretical knowledge in a practical environment. During this course you will develop the key skills and understanding required to be a fashion marketer. On successful completion of the course you will have the skills to gain a position in fashion marketing, putting your skills to use in positions in advertising, PR, buying and merchandising, digital marketing and e-commerce, fashion writing, marketing and consumer research, sales and brand development, product management, user experience design, public relations, and business management.
This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing. You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience.
Finally, you will be able to engaging in entrepreneurial activities such as entering the CIM Pitch and competitions through the Brisitsh Fashion Council. The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of fashion marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience and the chance to engage in our CIM learning community.
Entry Requirements & How to Apply
Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) and 32 UCAS Tariff Points from at least 1 A level (or equivalent).
Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England), plus 96-112 points from at least two A levels (or equivalent).
Typical offers may include:
96-112 points from at least two A Levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM
96-112 points from the Irish Leaving Certificate at Highers, to include 2 X H2, minimum H4 grade counted towards points offer
96-112 points from at least two Scottish Advanced Highers to include grades DD
- 96-112 points from the Access to Higher Education Diploma
*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE
Mathematics – Numeracy.
For applicants who are only undertaking 2 A levels or equivalent, this will be considered along with the rest of the academic profile and we may issue a graded offer in lieu of an offer using the UCAS Tariff.
If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the UCAS Course Search for entry requirements.
Further information on our entry requirements, including qualifications from the EU can be found by clicking
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit
Selection is on the basis of a completed UCAS application and an interview.
How to Apply:
Applications for this course should be made online to UCAS at
www.ucas.com. For further information please visit our How to Apply pages at