Fashion Marketing Management

Fashion Marketing Management - BA (Hons)*

Key Facts

UCAS Code: 721B
Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.

Place of Study: 
Llandaff Campus

Cardiff School of Management

Course Length: Three years full-time. Four years full-time if undertaking foundation year or year-long sandwich placement. Five years full-time if undertaking foundation year and year-long sandwich placement.

Course Overview

​The BA (Hons) Fashion Marketing Management degree is a unique merger of fashion, marketing and management for individuals who want to pursue a career in the fashion industry. Marketing is a critical business function and is perhaps the most important component in determining a business’ profitability and success. This course is ideal if you have no previous marketing experience but want to learn how marketing and management principles work in the context of fashion. ​

You will gain insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of fashion marketing. You will explore the ‘style press’ and future colours and trends and will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods. The marketing concepts most relevant to fashion such as visual merchandising, digital media and public relations are emphasised in this degree. You will also have the opportunity to study alongside students on the new BA (Hons) Fashion Design degree in the Cardiff School of Art & Deisgn to maximise your fashion experience. ​

You will ​be able to transfer your knowledge into practice during your compulsory work placement with a prominent fashion company as this is considered an essential requirement for all marketing students.

Upon graduating, you will have a wide base of fashion, marketing and management knowledge. You will have the skills to gain a position in fashion marketing, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management. So, if you are interested in fashion but perhaps not in design, then this degree is perfect for you.​

*This programme is subject to validation for September 2017 entry and the information may be subject to change.  All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme is aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.

Course Content

Foundation Year (Year 0)

This programme can incorporate a Foundation Year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

​​1. Students who have not achieved the required A-Level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the Foundation Year can be found by clicking here.


Year One

You will follow 120 credits of core modules:

  • Fashion Studio
  • Introduction to Fashion Marketing
  • Digital Media for Marketers
  • Marketing Research Skill
  • Finance for Managers 
  • Foundations of HRM

Year Two

You will follow 100 credits of core modules and you can choose a 20 credit optional module:

  • Fashion Merchandising and Visualisation
  • The Style Press: fashion journalism
  • Fashion Consumers, Culture and Commerce
  • Integrated Marketing Communications for Fashion
  • Marketing in Practice
  • Research Methods for Business
  • Workplace Learning and Professional Development

20 Credit choice from:

  • Digital and E-Marketing
  • Event Marketing
  • Marketing Law
  • Creativity and Innovation
  •  Managing Marketing Performance

Year Three  

You have the opportunity to spend year three in a relevant work placement to gain a year of industrial experience.

Year Three/Year Four

In your final year, you will follow 60 credits of core modules and ​will have to choose 60 credits of option modules.

Compulsory (60-credits):

  • Strategic Fashion Branding and Effective Advertising

  • International and Global Fashion Marketing

  • PR & Fashion Stakeholder Management

Optional (60 credit choice):

  • Final Year Project: either Fashion Dissertation or a Fashion Marketing Plan or Launching a Fashion Enterprise

  • Contemporary Issues in Fashion Marketing

  • Green Design, Sustainability and Responsibility in Fashion

  • Fashion Creativity and Entre​preneurship

Learning & Teaching​

A student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies, case studies, projects, tutorials, practical exercises, supplemented by the use of appropriate support materials, lectures from business experts, videos and computer software. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.

Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.

Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.

Practical Workshops
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.

Case Studies
Case studies are a teaching and learning strategy, which are employed in a range of modules; they also are a useful assessment tool. Students are presented with or asked to develop real or simulated complex problems which they are required to analyse in detail and then synthesise/present their own solution in writing or orally.

Business Experts
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. A network of such experts will help provide specialist knowledge as well as bolster and promote the credentials of the programme. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.

Modular Subject Tutorials
Tutorials are meetings of a student or group of students with a lecturer or lecturers and are used in two ways within the programme:

  • Expanding upon material covered in lectures through an enquiry-driven problem solving approach
  • Remedial work to overcome any deficiencies in a student’s background knowledge.


You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies. ​

Employability & Careers​

Cardiff Met Fashion Marketing students will stand out for their ability to apply theoretical knowledge in a practical environment. During this course you will develop the key skills and understanding required to be a fashion marketer.  On successful completion of the course you will have the skills to gain a position in fashion marketing, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management. 

This course has been designed in conjunction with the Chartered Institute of Marketing (CIM), in order to provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing.  You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience. 

Finally, you will be able to engaging in entrepunuerial activities such as entering the CIM Pitch.​
Watch the video of the ‘Met Marketers’ participating in last year Brolio -

The option of including a year o​f experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of fashion marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing.  Furthermore, you will have had ‘real-world’ experience and the chance to engage in our CIM learning community.​

Entry Requirements & How to Apply

Please note: The following entry requirements relate to September 2017 entry and use the new UCAS tariff. Please refer to the UCAS website for further information on the new tariff, or contact Admissions if you have any questions.


Applicants must have a minimum of five GCSE passes including English Language and Mathematics at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​ and 32 UCAS Tariff Points from at least 1 A level (or equivalent).


Five GCSE passes including English Language and Mathematics at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England)​, plus 112 points from at least 3 A levels (or equivalent).  Typical offers may include:

  • 112 points from at least three A Levels to include grades CC; Welsh Baccalaureate Advanced Diploma considered as the third subject​

  • QCF BTEC Extended Diploma Distinction Merit Merit 

  • 112 points from the Irish Leaving Certificate at Highers, to include 3 X H2,  minimum H4 grade counted towards points offer

  • 112 points from Scottish Advanced Highers to include grades DD

  • 112 points from the Access to Higher Education Diploma 

If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to the UCAS Course Search​ for entry requirements.

International Applicants:
Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us. For further information visit

Selection Procedure:
Selection is usually on the basis of a completed UCAS application and where relevant an interview.

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044, email or tweet us @CMetAdmissions.

For course specific enquiries, please contact Dr Paula Kearns: 
Tel: 029 2020 5567​

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting