There is evidence that choice of wine in some social situations may be driven by image of the wine rather than taste preference. For example much research suggests that red wine is perceived as a more masculine drink than white wine therefore when ordering wine for themselves in a bar or other non-food environment a man is more likely to order red wine and a women white. Traditionally, however, both red and white are consumed by both men and women at meals. Given the current rise in popularity in rosé wines the question arise – how is it perceived and how does that perception impact upon its purchase and consumption?
The purpose of this paper is to study the cultural context of interaction with wine using rosé wine as a case study because there is very little research into this wine style. The study hopes to establish how perceptions of rosé wine impact upon consumption of it, identifying whether these are national, culturally specific, behaviours or universally common interactions. It is intended that this knowledge will add to/ reflect upon our current consumption behaviours in relation to wine and food.
You have been asked to participate because you have an interest in and drink wine. You may or may not buy and or drink rose wine but you will be aware of it as a style of wine and are therefore likely to have a useful opinion as when you might or might not drink it. We would be very grateful if you could take the time to complete the questionnaire, but participation is entirely voluntary and at your discretion.
We do not believe that there are any risks to yourself in completing this project as we will not be asking for any personal details which could identify you, the raw data will not be seen by anyone other than the UK and USA research teams and all other data will be anonymised before publication. No information given in this research will be used in any other project.
We would be very grateful if you could take the time to complete the questionnaire, but participation is entirely voluntary and at your discretion.
If you would like to take part in this survey please click here