Cardiff School of Management>Research>Social Media Usage Amongst Wine Producers

Social Media Usage Amongst Wine Producers

​Like other industries wine producers sell their product to wholesalers and retailers for sale onto the general public.  However unlike many other industries a further (sometimes very significant) proportion of their income comes from direct sales at the winery of wine and wine-related products; in an increasing number of  instances these sales have been enhanced by the development of on-line ‘shops’.   These shops take many forms and use differing technologies to support them. Currently however very little is known about which contribute most effectively to which type of winery/vineyard.  The purpose of this international project is to try to identify the ‘best fit’ synergies  so that wineries/vineyards can tailor their offering more efficiently towards their customers needs and thereby provide a better shopping experience for the consumer and increased profit for the winery / vineyard. 

This is an international project involving universities and wine producers in France, Italy, Spain, Germany, Australia, New Zealand, USA, Canada, South Africa, Austria, Hungary Argentina, Chile, Greece, China and the UK.  We will be very happy to share the results with all participants.

We would be very grateful if you could take the time to complete the questionnaire, but participation is entirely voluntary and at your discretion.

​If you would like to take part in this survey please click here you will be asked to confirm that ​you:

  • understand what the project is about and are happy to participate in it

  • your vineyard / winery is in the UK

  • are over 18