Cardiff School of Management>Staff>Dewi Jaimangal-Jones

Dr Dewi Jaimangal-Jones



​Principle Lecturer in Events Management and Programme Director for BA (hons) Events Management

Department: Tourism, Hospitality and Events
Telephone No: +44(0)29 2041 6321

Dr Dewi Jaimangal-Jones is a Principle lecturer in Events Management and the Programme Director for the BA Events Management programme within the Cardiff School of Management. He is an active member of the Association for Events Management Education (AEME) and a HEA National Teaching Fellow. 

His research focus is on music events and festivals particularly the influences that contribute to the construction and consumption of contemporary festival experiences, the attitudes of participants, their motivations for participation and their preferences for event experiences.  He has also published work on dance music culture, the social construction of event spaces, the role played by the media in the construction and consumption of event experiences and innovative methodologies for events research. 

Dewi has also worked with the QAA as a subject specialist on the 2015/2016 review of the Subject Benchmark Statements for Events, Hospitality, Leisure, Sport and Tourism.  He is an Academic Advisor to the WCVA on their Spirit of 2012 Event Volunteering project and has worked with a variety of organisations and institutions developing professional standards in volunteering and Event Management education. 

He has taught and continues to teach across a wide range of modules within the area of Events Management at both undergraduate, post graduate and doctoral level and is currently supervising several PhD students researching arts and food festivals.  He is also involved in postgraduate and undergraduate Events management dissertation supervision and teaches the following modules:

Event Planning, Mobilisation and Evaluation (module leader)

Event Feasibility and Conceptualisation (module team)

Charity and Fundraising Events (module leader)
Festivals and Cultural Events (module team)
Legal Issues for Events (module team)
Event Project Management (module leader)
Event Design and Production (module team)
Sociology of Tourism, Hospitality and Events (module team)


Research groups

Welsh Centre for Tourism Research


Association for Events Management Education (AEME)

Fellow of the Higher Education Authority

National Outdoor Events Association

Association for Independent Festivals  

Institute of Hospitality

Research interests

Festivals and cultural events

Charity and fundraising events

Identify, performance and the social construction of events

Event design, theming and symbolic interactionism

Dance music events and their social construction and consumption

Ethnography, participant observation and qualitative research​


Peer reviewed academic journals

Jaimangal-Jones, D. (2016) Creating Cultural Icons: Analysing the Representation of DJs within Electronic Dance Music Magazines. Leisure Studies, Under review.

Jaimangal-Jones, D. Morgan, M. and Pritchard, A. (2015) Exploring Dress, Identity and Performance in Contemporary Dance Music Culture. Leisure Studies, 34: 5, 603-620.

Davies, K., Ritchie, C., Jaimangal-Jones, D. (2015) A Multi-stakeholder Approach Using Visual Methodologies for the Investigation of Intercultural Exchange at Cultural Events.  Journal of Policy Research in Tourism Leisure and Events, 7: 2, 150-172.

Jaimangal-Jones, D. (2014) Utilising Ethnography and Participant Observation in Festival and Event Research. International Journal of Festival and Event Management, 5: 1, 39-55.

Jaimangal-Jones, D. (2012) More Than Words - Analyzing the Media

Discourses Surrounding Dance Music Events, Event Management, 16: 4, 305-318.

Jaimangal-Jones, D. Pritchard A. and Morgan N. (2010) "Going the distance: Exploring concepts of journey, liminality and rites of passage in dance music experiences", Leisure Studies, 29:3, 253-268.

Book chapters

Jaimangal-Jones, D. (2010) Exploring the construction and consumption of dance music spaces through the liminal lens" in Leisure Experiences: Space, Place and Performance by Lovell, J. and Stuart-Hoyle, M. (eds) Brighton: Leisure Studies Association. 

Conference papers presented:

Jaimangal-Jones, D. (2016) 'Applying Goffman's Dramaturgical perspective to the analysis of leisure experiences', presented at The Annual Conference of the Leisure Studies Association, Liverpool, UK. 5th – 7th of July 2016.

Jaimangal-Jones, D. (2011) 'Festi-Mental – Exploring the media reporting of dance music events', presented at Critical Tourism Studies IV (CTS 2011) Tourism Futures: Enhancing Creative & Critical Action, Cardiff, UK.  2nd - 5th July 2011.

Jaimangal-Jones, D. (2010) 'More than words – analyzing the media discourses surrounding dance music events.'  Presented at Global Events Congress IV: Events and Festivals Research: State of the Art, Leeds, UK. 14th-16th of July 2010. 

Jaimangal-Jones, D. (2009) 'Exploring the construction and consumption of dance music experiences through the liminal lens.' Presented at Leisure Studies Association Annual Conference, Canterbury, UK 7th-9th July 2009.

Jaimangal-Jones, D. (2007) 'Consuming Dance Music Experiences: Visual spectacle and the role of crowds', Presented at The Critical Turn in Tourism Studies: Promoting an Academy of Hope, Split, Croatia. June 2007. 

Jaimangal-Jones, D. (2005) 'Studying Dance Culture through Ethnography', Bridging the Gap: Alternative Audiences for Tourism Research, Cardiff, UK. October 2005.

Consultancy publications

Jaimangal-Jones, D., Haven-Tang, C., Sedgley, D. (2016) Visit Monmouthshire Event Toolkit.


Developing Event Evaluation & Online Toolkit.  December 2015 to March 2016.  A project undertaken for Monmouthshire County Council with Dr Claire Haven-Tang, Dr Diane Sedgley and Professor Nick Clifton. 


External Links​

Paper reviewer – Dr Jaimangal-Jones regularly reviews papers for academic journals including International Journal of Festival and Events Management, Leisure studies, Annals of Tourism, Research and Annals of Leisure Research.

Book reviewer – Dr Jaimangal-Jones has links with a number of publishers and has reviewed publications for Sage publishing, Goodfellows Publishing and Routledge for their events management text series.

External examiner - Bournemouth University, School of Tourism. September 2014 – Present. BA (hons) Events and Leisure Marketing.

External examiner – University of Hertfordshire, Hertfordshire Business School. September 2015 – Present. BA (hons) Events Management.​​