Dr Dewi Jaimangal-Jones



​Principle Lecturer in Events Management and Programme Director for BA (hons) Events Management

Department: Tourism, Hospitality and Events
Telephone No: +44(0)29 2041 6321
Email: djaimangal-jones@cardiffmet.ac.uk

r Jaimangal-Jones is a Principle lecturer in Events Management and the Programme Director for the BA Events Management programme within the Cardiff School of Management.  This role concerns the on-going management of all aspects of the programme, module and curriculum development and validation, liaison with external examiners, representation of the course on academic committees and a range of other issues. 

Dr Jaimangal-Jones research focus is on dance music culture, music events and festivals particularly the influences that contribute to the construction and consumption of contemporary festival experiences, the attitudes of participants, their motivations for participation and their preferences for event experiences.  He has also published work on the social construction of event spaces and the role played by the media in the construction and consumption of event experiences.  He has also worked extensively with many local and national charities over recent years and has a keen interest in the issues surrounding the charity and fundraising sector of events specifically concerning volunteering and volunteer management. 

Dr Jaimangal-Jones has taught and continues to teach across a wide range of modules within the area of Events Management at both undergraduate, post graduate and doctoral level and is currently supervising several PhD students researching arts and food festivals.  He is also involved in postgraduate and undergraduate Events management dissertation supervision and has experience of leading and contributing to a number of taught modules as follows:

Contextualising the Events Industry (module leader)
Business Stewardship for Events (module leader)
Charity and Fundraising Events (module leader)
Festivals and Cultural Events (module team)
Legal Issues for Events (module team)
Event Project Management (module leader)
Events Planning (module leader)
Event Operations (module leader)
Fundamentals of Events Management (module leader)
Event Planning and Production (module team)
Events in Practice (module leader)
Introduction to Events Management (module leader)​
Venue Management (module team)
Sociology of Tourism, Hospitality and Events (module team)
Research Skills 2 (module team)
Venue Management (module team)


Research groups

Welsh Centre for Tourism Research



Association for Events Management Education (AEME)

Fellow of the Higher Education Authority

National Outdoor Events Association

Association for Independent Festivals  

Institute of Hospitality


Research interests

Festivals and cultural events

Charity and fundraising events

Identify, performance and the social construction of events

Event design, theming and symbolic interactionism

Dance music events and their social construction and consumption

Ethnography, participant observation and qualitative resea​


Peer-Refereed journals

Jaimangal-Jones, D. Morgan, M. and Pritchard, A. (2015) Exploring Dress, Identity and Performance in Contemporary Dance Music Culture. Leisure Studies, 34: 5, 603-620.

Davies, K., Ritchie, C., Jaimangal-Jones, D. (2015) A multi-stakeholder approach using visual methodologies for the investigation of intercultural exchange at cultural events.  Journal of Policy Research in Tourism Leisure and Events, 7: 2, 150-172.

Jaimangal-Jones, D., Morgan, M. and Pritchard, A. (2014) Exploring Dress, Identity and Performance in Contemporary Dance Music Culture. Leisure Studies.

Davies, K., Ritchie, C., Jaimangal-Jones, D. (2014) A multi-stakeholder approach using visual methodologies for the investigation of intercultural exchange at cultural events. Journal of Policy Research in Tourism Leisure and Events.

Jaimangal-Jones, D. (2014) Utilising ethnography and participant observation in festival and event research. International Journal of Festival and Event Management, 5: 1, 39-55.

Jaimangal-Jones, D. (2012) More Than Words - Analyzing the Media Discourses Surrounding Dance Music Events, Event Management, 16: 4, 305-318.

Jaimangal-Jones, D, Pritchard, A, Morgan, N. (2010) Going the Distances: Locating Journey, Liminality and Rites of Passage in Dance Music Experiences. Leisure Studies, 29 (3), 253-268.


Book chapters

Jaimangal-Jones, D. (2010) Exploring the Construction and Consumption of Dance Music Spaces Through the Liminal Lens. In Stuart-Hoyle and Lovell (eds.) Leisure Experiences: Space, Place and Performance. Brighton: Leisure Studies Association.


National and international conference papers and research dissemination

Jaimangal-Jones, D. (2011) 'Festi-Mental – Exploring the media reporting of dance music events', presented at Critical Tourism Studies IV (CTS 2011) Tourism Futures: Enhancing Creative & Critical Action, Cardiff, UK. 2nd - 5th July 2011.

Jaimangal-Jones, D. (2010) 'More than words – analyzing the media discourses surrounding dance music events.' Presented at Global Events Congress IV: Events and Festivals Research: State of the Art, Leeds, UK. 14th-16th of July 2010.

Jaimangal-Jones, D. (2009) 'Exploring the construction and consumption of dance music experiences through the liminal lens.' Presented at Leisure Studies Association Annual Conference, Canterbury, UK 7th-9th July 2009.

Jaimangal-Jones, D. (2007) 'Consuming Dance Music Experiences: Visual spectacle and the role of crowds', Presented at The Critical Turn in Tourism Studies: Promoting an Academy of Hope, Split, Croatia. June 2007.

Jaimangal-Jones, D. (2005) 'Studying Dance Culture through Ethnography', Bridging the Gap: Alternative Audiences for Tourism Research, Cardiff, UK. October 2005.​

External Links​


Paper reviewer – Dr Jaimangal-Jones regularly reviews papers for academic journals including International Journal of Festival and Events Management, Leisure studies, Annals of Tourism, Research and Annals of Leisure Research.

Book reviewer – Dr Jaimangal-Jones has links with a number of publishers and has reviewed publications for Sage publishing, Goodfellows Publishing and Routledge for their events management text series.

External examiner - Bournemouth University, School of Tourism. September 2014 – Present. BA (hons) Events and Leisure Marketing.

External examiner – University of Hertfordshire, Hertfordshire Business School. September 2015 – Present. BA (hons) Events Management.​​