Diana James

​​Associate Tutor

E-mail: djames@cardiffmet.ac.uk​

As an Associate Tutor, in the Cardiff School of Management, Diana's work has included supervising students studying forAdvanced Entry MBA, and during the last three years supervising undergraduate students in the Departments of Tourism Hospitality and Events, and Business Studies preparing their dissertations, Enterprise Projects and Independent Studies. This year she  taught on the Visitor Attractions Management module for second year undergraduates.

Concurrently she is the Training Officer of the Wales Official Tourist Guides Association and, working in collaboration with Cardiff Metropolitan University and Coleg Llandrillo Menai, has recently been closely involved in the development and delivery of a Foundation Degree in Professional Tourist Guiding.  In 2014 she worked closely with Cadw, the Wales Government organisation concerned with heritage, to develop and run training programmes for their site custodians. She is a Wales Blue Badge Tourist Guide, qualified to guide tours in the French and in partnership with a guide colleague runs Cardiff Wales Guided Tours, organising personalised tailor-made guided tours of all parts of Wales.Website: www.cardiffwalesguidedtours.com.

For ten years until 2010 she ran the Tourism Training Forum for Wales

directing a small specialist team which managed and coordinated Wales-wide activity to meet Welsh government's objectives in improving the professionalism and skills in the Welsh tourism industry. ​​

She is a Fellow of CIPD and has a Masters Degree in Education Management.


South East Wales Local Food Talks  – Survey of Local Food Procurement  in Visitor Attractions: August to November 2012

A survey of visitor attractions in the South East Wales region to identify the levels of local food sourcing by visitor attractions and their perceptions of the advantages and disadvantages of sourcing locally.

Visit Wales Project :October 2010 – May 2011 

A series of twenty interviews with a range to tourism businesses across Wales to identify the ways in which they are engaging with the travel trade and/or with conference and events organisers. The results were used to inform the development of Visit Wales Travel Trade website.


Fairtrade Wales and the Welsh tourism sector: January to April 2011

A project to raise awareness of Fairtrade products among Welsh tourism businesses; sixty tourism businesses were recruited to take part in a Fairtrade Fortnight promotion.


Leadership and Coordination: A Strategy to Achieve Professionalism in the Welsh Tourism Industry. Included in Tourism SMEs, Service quality and Destination Competitiveness edited by Eleir Jones and Claire Haven Tang 2005.​