Professor Eleri Jones


Department: Tourism, Hospitality and Events Management
Telephone No: +44(0)29 2041 6937
Email Address:

I started my research career in the mid-1970s as a nutritional biochemist with a focus on ascorbic acid (vitamin C).  Since the early 1990s my research focus has shifted to tourism and management.  I am therefore equally comfortable with the application of quantitative and qualitative methods and would categorise myself as a pragmatist. 

I did my PhD at the University of Wales Institute of Science and Technology (UWIST) which is now part of Cardiff University.  My PhD thesis was entitled The Nutritional Significance of Flavonoids.  Following this I undertook my Postgraduate Certificate in Education (Further Education) and came to South Glamorgan Institute of Higher Education (SGIHE) to undertake my teaching practice.  At the end of the year I took up an two-year appointment at UWIST as a Research Fellow. Following that I has a second two-year appointment as a Research Associate at St Woolos Hospital in Newport. 

I returned to SGIHE in 1984 as a lecturer in applied science.  I was fortunate enough to be in the right place at the right time and was able to make a contribution to SGIHE's successive metamorphoses into Cardiff Institute of Higher Education and later UWIC.  Much more than name changes were going on - I became involved in leading the development of research in UWIC's Welsh School of Hospitality, Tourism and Leisure Management (now part of Cardiff School of Management).  I am now Director of Research in Cardiff School of Management.  I am extremely proud of the ongoing culture change we have achieved - knowledge creation through research and enterprise is now recognised in the School as being a critical part of our mission. 

At Cardiff Met I supervise a number of PhD students on tourism and management-related projects.  Many of these students are from overseas, particularly from the Middle East/NorthAfrica (notably Egypt, Libya and Oman) and sub-Saharan Africa (Ghana and Kenya).  I find the contrast between tourism in the developed world and the developing world fascinating and I love the interactions that result from my contacts.  Whilst I am sceptical about tourism as a vehicle for economic development and poverty alleviation I would still like to identify a model which would make it a realistic development option. 

I have a number of external activities and finish a stint (six years - 2004-2010) as Chair of the International Baccalaureate's Examining Board and a member of their Board of Governors in October 2010.  I am a member of UNESCO Cymru-Wales Commitee and represent UNESCO Cymru-Wales on the Pontcysyllte Aqueduct and Canal Steering Group which is ensuring the implementation of the Management Plan following the June 2009 inscription on the UNESCO World Heritage List.  I am the Academic Member on the Welsh Assembly Government's Tourism Advisory Panel advising the Minister of Heritage.  I am also a Director of Churches Tourism Network Wales and a Trade Director for Capital Region Tourism (the Regional Tourism Partnership for South-east Wales).  ​​


Carlisle, S. Kunc, M. Jones, E., Tiffin, S. (2012) “Supporting innovation for tourism development through multi-stakeholder approaches: Experiences from Africa”, Tourism Management, 35, 59-69.

Haven-Tang, C. and Jones, E (2012) “Local Leadership For Rural Tourism Development: A Case Study of Adventa, Monmouthshire, UK” Tourism Management Perspectives, Vol 4, 28-35.​

Ritchie, C. Sobaih, A.E. and Jones, E. (2012) “Consulting the Oracle? Applications of Modified Delphi Technique to Qualitative Research in the Hospitality Industry​” International Journal of Contemporary Hospitality Management, 24:6, 886 – 906

Carlisle, S. & Jones, E (2012) “The beach enclave: A land​scape of pow​er, Tourism Management Perspectives, Vol 1, 9-16

Jones, E. Sobaih, A.E., Coleman, P., and Ritchie, C. (2011) “Part-Time Restaurant Employee Perceptions of Management Practices: an Empirical Investigation". Service Industries Journal 31 (11), 1749-1768

Jones, E. Radwan, H. and Minoli, D. (2010) "Managing solid waste in small hotels", Journal of Sustainable Tourism, 18 (2), 175-190.

Jones, E. and Manyara, G. (2009) “Reflecting on Tourism Development in Kenya Through the Mirror of Dependency Theory”, with Tourism Review International 12 (3/4), 231-243

Jones, E. Lin, P-J. & Westwood, S. (2009) “Perceived risks and risk- relievers in online travel purchase intentions” Journal of Hospitality Marketing & Management 18 (8), 782-810

Jones, E. Kieti, DM, and Wishitemi, B. (2009) “Alternative Models of Community Tourism: Balancing Economic Development and the Aspirations of the Poor”, Tourism Review International, 12 (3/4), 275 291

Haven-Tang, C. and Jones, E (2009) “Village Alive! Using a Sense of Place to Reconstruct Community Identity and Revitalise Rural Economies”, Journal of Hospitality and Tourism, 7, 2, 1-14

Jones, E. Radwan, H. and Minoli D. (2008) “The impact of the public and private waste sector on solid waste management practices in small Welsh Hotels​”, WIT Transactions on Ecology and the Environment, 109, 621-630

Jones, E. and El-Gammal, I. (2008) "Alternative Interpretations: Exceptional​ circumstances and the Bluestone Development in Pembrokeshire Coast National Park​", with Tourism and Hospitality Planning & Development, 5 (3), 203-214​

Haven-Tang, C. Naama, A, and Jones, E. (2008) "Human resource development issues for the hotel sector in Libya: a government perspect​ive​", International Journal of Tourism Research, 10:5, 481-492​

Haven-Tang, C. and Jones, E (2008) "Labour market and skills needs of the tourism and related sectors in Wales​", International Journal of Tourism Research, 10:4, 353-363.​

Pritchard, A., Cockburn-Wootten, C., Jones, E. and Morgan, N. (2008) "It's Her Shopping List!' Exploring gender, leisure and po​wer in grocery shopping", Leisure/Loisir: Journal of the Canadian Association of Leisure Studies, 32, 2, 407-436.

Book Chapters

Jones, E., Armaitienė, A. and Povilanskas, R. (2011) "Approaches towards the development of sustainable recreational fishing: a case study from the Nemunas Delta, Lithuania", in McLeod, D. V. L. and Gillespie, S. A. (eds) Sustainable Tourism in Rural Europe. Oxon: Routledge, pp. 169-180.​

Jones, E. (2010) "Arab Politics and Tourism: Political Change and Tourism in the Great Socialist People's Libyan Arab Jamahiriya" in Butler, R. and Suntikul, W. (eds) Tourism and Political Change. Oxford: Goodfellow, pp. 108-119.​

Haven-Tang, C. and Jones, E. (2010) "Delivering quality experiences for sustainable tourism development: Harnessing a Sense of Place in Monmouthshire", in Morgan, M., Lugosi, P. Williams and Ritchie, B (eds), Experience of Tourism and Leisure: Consumer and Management Perspectives, Channel View Publications.​

Haven-Tang, C. and Jones, E. (2009) "Putting the Capital 'C' into Cardiff's identity as a conference tourism destination", in Ritchie, B. and Maitland, R. (eds), National Capital Tourism Wallingford: CABI Publishing.​

Haven-Tang, C. and Jones, E. (2009) "Gestión de recursos humanos en empresas turísticas", in Beech, J. and Chadwick, S. (eds) Modernizacióny calidad en la administración del turismo , Madrid, Editorial Síntesis, S. A.​

Jones, E. and Haven-Tang, C. (2009) “Critical success factors in sustainable events”, in Raj, R. and Musgrave, J. (eds), Event Management and Sustainability, Wallingford: CABI Publishing.

Haven-Tang, C. and Jones, E. (2008) “Using culture to creatively differentiate tourism destinations through a Sense of Place – the case of Monmouthshire, Wales”, in Richards, G. and Wilson, J. (eds.), From Cultural Tourism to Creative Tourism.  Changing Experiences – The Development of Creative Tourism by, Arnhem: ATLAS

Sobaih, A.E., Coleman, P., Ritchie, C., and Jones, E. (2008) “Part-time employees and service quality in the UK restaurants sector”, The Hospitality Review, 10, 4, 63-69​​