Professor Mark Goode


Professor of Marketing

Department: Marketing and Strategy
Telephone No: +44(0)29 2020 5685
Email Address:

Dr. Mark M. H. Goode is Professor of Marketing, Director of the Executive MBA and Chair of the ‘Marketing and Retailing’ field group at Cardiff School of Management at UWIC.  He also holds a distinguished teaching award from Swansea University (2008).  Mark has two degrees in Economics and a PhD in Marketing, he has also held posts at Cardiff University (Lecturer in Quantitative Methods and Lecturer in Operations Management), Swansea University (Senior Lecturer in Marketing and later Reader in Marketing).  Mark has over 25 years teaching experience in Welsh Universities and has taught over 20,000 university students.​​


Journal Papers

Goode, M. Cockrill, A. M.H, M. (2012) “DVD pirating intentions: Angels,​devils, chancers and receivers, Journal of Consumer Behaviour, 11 (1), 1-10.

Goode, M. Cockrill, A. and White, A. (2011) “The Bluetooth Enigma: Practicalities Impair Potential- Awareness is High. Can Usage Be High​er? , Journal of Advertising Research, 51:1, 298-312

Goode, M. & Richard Warr (2011) “Is the music industry stuck between a rock and ahard place? The role of theinternet and three possible​scenarios​, Journal of Retailing and Consumer Services, 18:2, 126-131

Goode, M. & Cockrill, A. (2010) "Perceived Price Fairness and Price Decay of DVD's ​", Journal of Product and Brand Management, 19:5, 367-374

Goode, M. & Harris, L. (2010) “Online Servicescapes trustand purcha​se Intentions​” Journal of Services Marketing. 24:3, 230-243

Goode and Cockrill (2010) “Perceived Price Fairness and Price Decay of DVD‟s”, Journal of Product and Brand Management.

Goode, Cockrill and White (2010) “Blue Tooth Proximity Marketing. Potential and Barriers”, Journal of Advertising Research.

Goode, M. Cockrill, A. & Beetles, A. (2009) “The Critical Roleof PerceivedRisk and Trust in Determining Customer Satisfaction with Automated Ban​king Channels​, Quarterly Journal of Services Marketing, 30:2, 174-193

Goode and Harris (2008) “Online Behavioural Intentions: An Empirical Investigation of Antecedents and Moderators”, European Journal of Marketing, Vol. 41, No 5, pp 512-536.​

​Goode, M. Cockrill, A. and Emberson, D. (2008) “Servicescape matters – or does it? The Special Case of Betting Shops”, Marketing Intelligence and Planning, 26:2, 189-206

Goode, M. Harris, L. and Ogbonna E. (2008) “Intra-Functional Conflict: An Investigation of Antecedent Factors in Marketing Functions”, European Journal of Marketing, 4:3/4, 453-476.

Goode, M. Zhao, A., Hammer-Lloyd, S., and Ward, P. (2008) “Perceived Risk and Chinese Consumers’ Internet Banking Services Adoption​”, International Journal of Bank Marketing.

Goode, M., Davies F., Moutinho L. and Jamal, A. (2006) “Predicting Consumer Satisfaction from Mobile Phones: A Neural Network Approach‟, Journal of Marketing Management.​

Beynon, M., Goode, M., Snee, H. & Moutinho L. (2006) “Modelling Satisfaction with Automated Banking Channels. Using Variable Precision Rough Set Theory‟, Journal of Services Marketing Quarterly.​

Veloutsou, C., Gilbert, R., Moutinho, L. and Goode M. (2005)“Measuring Transaction Specific Satisfaction in Services: Are the Measures Transferable Across Cultures?”, European Journal of Marketing

Gilbert, R., Moutinho, L., Goode, M. and Veloutsou, C. (2004) ​“Measuring Consumer Satisfaction in the Fast Food industry within Two Countries”, Journal of Services Marketing, Vol. 18, No. 4/5, pp 371-383.​

Harris, L.C. and Goode M. (2004) “e-Loyalty: A Study of Online Loyalty, Satisfaction, Value, Service Quality and Trust‟, Journal of Retailing, Vol. 80, No. 4, pp 139-158.

Moutinho, L., Goode, M., Snee, H., Chien, C. and Jozsa, L. (2004) “Modelling Satisfaction with Automated Banking Channels: A Cross Country Comparison‟, Journal of Services Marketing Quarterly, Vol. 24, No. 4.

Goode, M. (2002) “Predicting Consumer Satisfaction from CD Players‟ Journal of Consumer Behaviour: An International Review, Vol. 1, No. 4, pp 323-335.

Jamal, A. and Goode, M. (2001) “Consumers‟ Product Evaluation: A study of the Primary Evaluative Criteria in the Precious Jewellery Market in the UK‟, Journal of Consumer Behaviour: An International Review, Vol. 1, No. 2, pp 140-155.

Jamal, A and Goode, M. (2001) “Consumers and Brands: A Study of the Impact of Self-Image Congruence on Brand Preference and Satisfaction‟, Marketing Intelligence & Data Planning, Vol. 19, No 6/7, pp 482-492.

Davies F., Goode, M., Moutinho, L. and Ogbonna E. (2001) “Critical Factors in Consumer Supermarket Shopping Behaviour: A Neural Network Approach‟, Journal of Consumer Behaviour: An International Review, Vol. 1, No. 1, pp 35-49.

Goode, M., Snee, H., Moutinho, L. and Jozsa L. (2001) “Modelling Satisfaction with ATM‟s. A Cross Country Comparison‟, Journal of Financial Services Marketing, Vol. 5, No. 3, April, pp 238- 245.

Snee, H., Goode, M. and Moutinho, L. (2000) “Predicting Customer Satisfaction from ATM‟s. A Cross Country Study‟, The Journal of Professional Services Marketing, Vol. 20, No. 2, pp 133-149.

Katsikeas, C., Goode, M. and Katsikeas, E. (2000) “Sources of Power in International Marketing Channels‟, Journal of Marketing Management, Vol. 16, No. 1-3, pp185-202.​