Mike Flynn


​Senior Lecturer in Hospitality

Department: Tourism, Hospitality and Events Management
Telephone No: +44(0)29 2041 6421
Email Address: mflynn@cardiffmet.ac.uk

Mike worked in hotel and pub management after completing his degree at University College, Cardiff and ended up as an area manager for a large catering concern in South Wales. He completed a PGCE with the then South Glamorgan Institute and hasn't left since.

Mike is now a Senior Lecturer and final year tutor for the Hospitality programmes. He is responsible for the day to day running of the programmes, including admissions to the final year. Mike also doubles as link tutor for franchise courses running at the East Asia Institute of Management in Singapore and Modern University of Business and Science in Beirut, having also worked with City Unity College in Greece, Arab Academy in Egypt and Oman College in Muscat.

Mike is also a chair of validation and review panels in Cardiff Metropolitan and is involved at a wider level as a QAA Subject Reviewer, ILAM module designer, external panelist on hospitality-based courses outside CardiffMet and external examiner at other universities. He is also Deputy Chair of the School of Management Collaborative Sub-Group, member of the University Collaborative Provision Committee and the School Ethics Committee.

Mike is co-author of "Public House and Beverage Management" (2000). Butterworth-Heinemann. A jolly good read at only £17.99 from all good book shops and can also be found on Kindle!!

His subject specialization is in Human Resource Management in service industries plus Wines and Spirits teaching as a accredited tutor for the WSET. His research interests are in Management Development Strategies, Transnational Educational Strategies, Creating the Learning Organization, Performance Management, Reduction of Alcohol Related Violence in Licensed Premises and Consumer Behaviour in Wine Buying.

Mike's outside hobbies include the sports of cricket and hockey. He is currently youth coach for Cardiff Hockey Club. Wine, gardening and the cinema are also on his list of pastimes. His wife Ann is a teacher in Newport and his two offspring are in Australia or into Online Gaming..


DBA underway on Achieving Effective Management Strategies for TNE partnerships for Cardiff School of Management.


Journal Articles

Buying wine on promotion is trading-up in UK supermarkets: (2010) A case study in Wales and Northern Ireland", International Journal of Wine Business Research, with Ritchie, C. and  Elliott, G.

Flynn, M. Elliott, G, Ritchie, C. 2009. Can UK Wine-Buying Consumers be Persuaded to Trade up in Supermarkets?  For presentation at the American Association of Wine Economists (AAWE) 3rd Annual Conference. Reims, France. 

Working Papers

Flynn, M. Elliott, G, Ritchie, C. 2012. Wine-Buying Consumers in the Uk and drivers for choice?  For presentation at the American Association of Wine Economists (AAWE) 6th Annual Conference. Bolzano, Italy. June to be published in the Associations Journal Feb 2013

Dale, E., Ritchie, C., Lawson, S. & Flynn M. 2008.Wine Trade Demands or Intergenerational Distance in Teaching. Where are the Barriers to New Wine Consumers and Professionals? Presentation for ICCAS 08 (Sixth International Conference on Culinary Arts and Sciences) – Global, National and Local Perspectives. Clarion Hotel Stavanger, Norway. June

Ritchie, C. Dale, E., Lawson, S. & Flynn, M. 2007. Intergenerational Distance, Language, Industry Demands: Where Are The Barriers To Learning?  Presented at EuroChrie Conference Leeds. October

Ritchie, C. Dale, E., Lawson, S. & Flynn, M. 2007 - Intergenerational Distance in Teaching and Learning: Using the WSET Intermediate Course to Study Language and Communication Barriers in Intergenerational Learning. Presented at CHME Conference, Oxford Brookes University, Oxford. May.

Other Forms of Professional Recognition

Spanish Wine Ambassador, Spanish Wine Academy January 2009

Sherry Ambassador , Sherry Institute, September 2010

Wine Tutor Invited Tours to: Bordeaux, Burgundy, Rhone, Austria, Penedes, Rioja and Ribero del Duero, Somontano, Catalyud, Carinena,(Spain), Chile Germany.​


Mike has been involved in an host of projects over the years with a range of companies including local authorities, catering organisations, hotel inspection companies, education consultants and partner colleges around the world.

Mike has also worked with Whitbread's Business in the Community Scheme in briefings on the liaison between education and the Hospitality industry, and is a founder member of the Cardiff Wine Tasting Circle.