Senior Lecturer in Marketing
Department: Marketing and Strategy
Telephone No: +44(0)29 2041 7165
Email Address: email@example.com
Paul Buckley is a marketing/consumer psychologist with over 20 years experience in industry, government and academia, being qualified in both marketing and psychology.
He has consulted to a number of international blue chip companies in Europe; U.S.A. and Mexico and has lectured at 3 business schools in the U.K. He has made numerous appearances on T.V; radio and in the press discussing consumer issues, as well as making regular appearances at academic conferences.
His research on product labelling was used for policy research by the Ministry of Agriculture, Fisheries and Food. His areas of research interest are: consumer psychology, modelling consumer behaviour, advertising and promotion and research methodology.