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Cardiff Met Product Design Student Wins Prestigious National Award


A Cardiff School of Art & Design student is this year's winner of the prestigious National Axminster Design and Make Competition, which celebrates innovative, pioneering wood-based furniture.

Olly Webb, a current MSc Product Design student, successfully entered a revised version of his undergraduate project 'Farm' from last year.

Olly's initial research for his design project revealed that 25% of all journeys made in the UK consist of taking food from destination to destination. These journeys account for 25% of CO2 emissions.

The Department for Environment, Food & Rural Affairs (DEFRA) estimates that 10.5 million tonnes of packaging entered the UK waste stream in 2006; and that the food and drink industry is responsible for more than half of this waste.

In an attempt to help counter this environmental damage, Olly designed Farm, a home hydroponics system for supplementing household food consumption with fresh nutritious produce.

By growing food at the source of where it will be eaten, the transportation costs and amount of packaging needed are greatly reduced. 

The modular design gives the user the ability to create a system which allows them to supplement their food consumption from as little to as much as they want.

Made from warm, natural materials, Farm has a contemporary and stylish aesthetic allowing it to blend in seamlessly with its surroundings whether that's in a home, work place or restaurant. 

Overall, the judges were very impressed with Olly's exceptional attention to detail.

His work will be exhibited at Axminster Design and Make's annual Royal Charter Dinner, on November 1st. He also won £1,000 Axminster vouchers and one week's expenses paid work experience with Axminster Tools & Machinery, in Axminster.

Commenting on his win, Olly said: "It was a great feeling knowing that all the hard work and effort that I put in to designing and making Farm has paid off.

"As a young designer I am delighted with all the positive feedback that I have received, and I am really looking forward to seeing where Farm may go in the future."