Cardiff Met lecturer talks daily deals at international Tourism conference


Cardiff Metropolitan University PhD student and part time lecturer, Katarzyna Minor was selected by the International Federation for Information Technology and Travel & Tourism (IFITT) to present her work at the ENTER2016 conference in Bilbao this month.

The Internationally renowned annual conference brings together representatives from academia, industry, government, and other organizations to exchange, share, and challenge leading research on the use of information and communication technologies within the travel and tourism industry.

Katarzyna's research focusses on the effects of Hotel engagement with daily deal websites, looking in particular at the impact on employment patterns and employee skills and well-being. She received funding from the Savoy Educational Trust to carry out her research and worked closely with a selection of small and medium sized hotels in South Wales to test her theories.

Katarzyna said: "The hospitality industry has widely adopted the use of daily deal websites however research into the effects of engagement within the sector is still in its infancy.  To date, most studies are focused on websites, merchants or customers while the impact of and upon the staff is omitted. My research looks in detail at the impact of daily deals upon the business and employers, upon staff, and on customers.

"It was a great honour to be selected to present my findings at the ENTER2016 conference in Bilbao and it has been a very rewarding experience. I have had some excellent feedback which will inform future research and teaching."

Katarzyna's research was included in the PhD workshop stream at the ENTER 2016 Conference. This is a forum for doctoral students undertaking research related to Information and Communication Technology in Travel and Tourism.  The opportunity provided her with the opportunity to share and develop her research ideas, get feedback, and network with other PhD students, researchers and members of the technology and travel and tourism community.

The PhD workshop stream is chaired by a number of leading academics from the UK, Hong Kong and Taiwan. Katarzyna's proposal was reviewed by this representative panel and selected as a leading area of research to be included in the conference programme.​

The panel included:

Dr. Brigitte Stangl, School of Hospitality and Tourism Management, University of Surrey

Dr. Sofia Reino, Business School, University of Bedfordshire

Dr. Dan Wang, School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong

Dr. Yulan Yuan, Graduate Institute of Hospitality & Tourism Management, Jinwen University of Science and Technology, Taiwan