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Cardiff Met student shortlisted for prestigious annual Design Award



Cardiff Metropolitan University student, Toby Hartwell, is celebrating having been shortlisted in two categories by Penguin Random House UK for its prestigious annual Design Award. 

The 2015 Penguin Random House Design Award, which comprises the Adult Fiction Cover Award, Adult Non Fiction Cover Award and the Children's Cover Award, received more than 1,200 entries from aspiring designers across the UK.

Toby, 20, is one of just 20 students from across the UK including London, Edinburgh, Blackpool and internationally the USA who made the Adult Fiction Cover Award and Adult Non Fiction Cover Award shortlist. His place on the shortlist puts him in the running to win one of two £1,000 cash prizes and one of two design placements with the UK's biggest book publisher.

Toby took on the challenge of designing Jeanette Winterson's Oranges Are Not The Only Fruit. He also designed a cover for Freakonomics by Steven D. Levitt & Stephen J. Dubner.

Now in its ninth year, the Design Award offers students on an Art or Design course at HND or degree level exposure to and guidance from some of the publishing industry's leading lights, with the challenge to design a cover for a selected adult fiction, adult non-fiction or children's book.

Toby said "I heard about the award through my course at Cardiff Metropolitan University and entered as it was one of our set projects, and has been one of my favourite projects of the course. I'm excited to be shortlisted and hope it will open some doors for the future."

Richard Ogle, Art Director for Cornerstone, says "There are some very strong entries this year.  What has struck me the most is the highly accomplished finishing and professionalism of the entrants, plus the breadth of solutions which, for a brief for one book, is pretty amazing. The key quality I am looking for, above everything, in the winning entry is a creative flair."

Tom Weldon, CEO, Penguin Random House UK, says "Penguin Random House has created thousands of iconic book covers and we pride ourselves in being a home for the best creative talent in our industry.  Through the Penguin Random House Design Award we are able to engage with a new generation of designers who, we hope, will join us in inspiring and entertaining readers everywhere, both now and in the future."