Cardiff Met students awarded for International Greetings design collaboration


​Cardiff Met Textile students have been rewarded for their work on an exciting industry-linked design project.

Several graduates of the BA Textiles programme currently work with Ystrad Mynach-based International Greetings, one of the UK's largest manufacturers of greetings cards and gift wrap; and the University has longstanding links with the design studio, which supplies companies worldwide.

Last term, Level 6 students were invited to design either a range of paper greetings products including a gift wrap roll and sheet; gift bag; gift tag; ribbon; gift bow and greeting card or a collection of eight greetings card.

The four most successful designers were selected by Sarah Barker, Head of Creative at International Greetings (UK) and awarded £300 as well as the offer of eight weeks' work placement at International Greetings.

Sarah Morris; Tiffany Gravenor; Ellie Jarvis and Lauren Bevan were named winners at an awards reception at the University's brand new, state of the art Cardiff School of Art and Design; with other runner-up gift voucher prizes awarded to Elen Davie; Cara Hearne; Ceris Butterworth; Daisy Dando; Nia Hendry; Sam Birch and Emma Bagnall.

Esther Young from the creative studio team at International Greetings, said: "This is the second year for International Greetings Design Studio to team up with Cardiff Met on an exciting design project.

"We are passionate about sharing our commercial industry knowledge with the students and giving them a live insight into making the transition from university to full time employment. 

"The students apply a fresh, unbiased and explorative take on our core products, which is exciting and rewarding to see. Throughout the project, it gives us great pride to observe their creative journey evolve, as they take on board commercial design advice from senior and experienced members of the International Greetings Design Studio. 

"The winning candidates maintained their individuality and fully embraced the project by taking on board the valuable feedback from the studio team. New Product Development and Product Engineering are key in any commercial business, so it's very exciting to see young designers thinking outside the box. 

"As a studio, we encourage design graduates being able to secure design jobs within Wales, and this collaboration certainly highlighted potential new recruits!"

Sarah-Louise Morris from Ammanford, who was one of the winning design students, said: "It meant an incredible amount to me winning the International Greetings prize. Working on the gift wrap collection project excited me the most in that I was able to work with paper, a material that I really enjoy working with. This project has made me realise that I would love to work in the paper-based industry. Coming up with new innovative ideas for cards, luxury items and gift wrap collections is something I get a real buzz from while designing.

"As a textiles course we have been incredibly lucky to have had the opportunity to work on a live project and I felt like a child walking into a chocolate factory at the International Greetings studio."

Ellie Jarvis, from Wiltshire, added: "I am so happy to have been a winner after a term of hard work and to have won amongst three other great winners. It has been such an enjoyable project with an amazing opportunity ahead of us."

The University has built a reputation for forging key links and Knowledge Transfer Partnerships with industry leaders and Dr. Cathy Treadaway, Reader in Creative Practice at Cardiff Met's Centre for Applied Research in Inclusive Arts and Design (CARIAD) said: "The students have produced some excellent work and International Greetings have been very supportive, providing materials and access to equipment in their studio and visits to the company."