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Cardiff Met students thrive in live marketing challenge



Elena Peshkova, Tetlo Bojang, Anna Palamar (business partner/judge), Ayush Patel and Yannick Azanga

​A team of students from varying disciplines across Cardiff Met have triumphed in Concept 2017, a live marketing challenge organised by the Centre for Entrepreneurship. The winning team developed an exciting marketing concept for their client Anna Palamar, a printmaker and illustrator who graduated from Cardiff Met in 2015.

The live marketing challenge ran from April 3rd to 5th at Cardiff Met's School of Management. The event attracted students from a wide range of disciplines including Marketing Management, Graphic Communication, Sport Management and Podiatry. The students were split into teams and tasked with creating a marketing plan for one of three partner organisations – Anna Palamar Designs, Cardiff Met's Alumni department and Welsh Triathlon. Acting as a team of marketing consultants, the students had three days to generate ideas, produce a plan and present their ideas back to their client.

The students were supported in developing their ideas via interactive workshops covering a range of topics including understanding and managing clients' needs, public relations, social media, goal setting and pitching. The workshops were delivered by the experienced staff within the Centre for Entrepreneurship and the Alumni department, as well as external industry professionals including social media expert Helen Reynolds (founder of Social for the People).

The event was also supported by Welsh Government under the Youth Entrepreneurship Strategy which part-funds the Centre for Entrepreneurship. The Youth Entrepreneurship Strategy is delivered via Big Ideas Wales, an organisation that supports and encourages entrepreneurship amongst young people in Wales. Big Ideas Wales role models Stifyn Parri (founder of Mr Producer) and Kevin Mansell-Abell (founder of That Media Group) delivered workshops aimed at inspiring students and equipping them with the skills needed to succeed during the challenge.

On the final day the students pitched their marketing ideas to the three partner organisations and gained feedback on their ideas and presentations. Anna Palamar's team was crowned the winner having met her brief exceptionally well and produced high quality prototypes of promotional materials. The judges agreed however that all three teams performed to a very high standard and responded effectively to the brief set by their client.

Anna Palamar graduated from Cardiff Met in 2015 with a degree in Textile Design and took part in Concept last year with the aim of enhancing her marketing skills and knowledge to develop her business Anna Palamar Designs. Returning to Concept as a partner organisation highlights how far Anna's business has developed over the space of a year. She commented:

"I was delighted with how well the team engaged with the philosophy and core values of my brand. They did fantastic collaborative work and impressed all the judges with the quality of their presentation prepared in such a short period of time! The group provided a lot of valuable feedback on my online presence and I will certainly be taking these ideas forward into my marketing campaigns."

Anna's team was made up of four students with a diverse range of skills: Masters of Business Administration student Yannick Azanga, Software Engineering student Tetlo Bojang, MSc International Business Management student Elena Peshkova and Product Design student Ayush Patel. Ayush commented:

"Concept was a one of a kind interdisciplinary experience, offering us the opportunity to put our thoughts and values into action within a team of multicultural individuals and gain real life marketing experience. Every single day had energy, enthusiasm, creativity and lots of knowledge to look forward to, which kept each and every one of us motivated to perform well. Working in a team of creative and hardworking colleagues and being around professionals who were friendly and supportive throughout the event helped us push our limits. We lived, we laughed and most importantly we learnt how to be more confident and professional as an individual."

The Centre for Entrepreneurship is Cardiff Met's dedicated department for encouraging and supporting entrepreneurship. The Centre organises a range of events and activities throughout the academic year to support students and graduate in developing their entrepreneurial skills and mind-set.