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Cardiff Metropolitan University Students Shortlisted for National Marketing Award

​18 December 2018


​Two teams of students from Cardiff Metropolitan University have been shortlisted in the Chartered Institute of Marketing (CIM)’s The Pitch competition. Met: à la mode and Met Marketing Masterpiece are two of the top ten teams from across the UK going through to the final round of the competition.

Now in its eighth year, The Pitch sees students from leading universities compete to respond to a live client brief in a bid to win the title of 'Marketer of the future'. This year, teams put forward ideas to support Hawaiian Tropic’s drive to help young women feel confident and protected in the summer months. 

The Met A La Mode team comprises KC Drummond, Katie Lloyd and Ellie Bundy who are all 2nd year Fashion Marketing Management students. Jessica Burridge, Salma Hazem and Freya Morris are all Marketing Management students and make up the Met Marketing Masterpiece team. 

The shortlist will now be narrowed down to three, with the finalists being taken through to the 2019 CIM Marketing Excellence Awards on 11 April where the winning team will be announced and presented with the ‘Marketers of the Future’ award and £1,500. 

Gemma Butler, marketing director at CIM said: “We’ve been inundated with high-calibre applications this year. It’s been fantastic to get a glimpse of the student talent across the UK and we’re very much looking forward to seeing the finalists bring their ideas to life in the final held at Moor Hall on the 14th February.”

Ellen Grieve was a student at Strathclyde Business School when she entered the pitch with fellow classmate, Roxanne Colinet. Since winning, they have both gone on to enjoy success in marketing roles, working as a Marketing Assistant at Gordon Ritchie Marketing and a Brand Manager for FIXR respectively. 

Discussing the competition, Ellen said: “Not only did The Pitch give me confidence in my marketing ability, it also boosted my CV. Having the opportunity to work on a live brief and put into practice my knowledge was fantastic and something I had not had the chance to do before. It was great to share our enthusiasm for marketing with respected industry leaders.”

Jemma Oeppen Hill, Senior Lecturer and Programme Director, Fashion Marketing Manager at Cardiff Metropolitan University’s School of Management said: “We are delighted to have had two teams shortlisted for the Pitch final this year, particularly as this year we entered second year students from our BA (Hons) Marketing Management and BA (Hons) Fashion Marketing programmes. 

“We have a legacy of working closely as a partner of the CIM, and actively encourage our students to enter this competition – having had finalists for the past four years. The Pitch gives the students an opportunity for valuable industry engagement, as well as ‘pitching’ their knowledge and understanding of marketing against the best in the UK, which has an evident impact on their university experience and their employability.”

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