A team of students from Cardiff Metropolitan University have reached the finals of this year's Brolio/The Pitch competition, after impressing a panel of Wales' leading marketers at the event organized by CIM (The Chartered Institute of Marketing) yesterday (10 February).
Marketing students Nathan Price, Joseph Rossiter and James Lewis, known as team 'Met-Marketers', travelled to the Senedd and competed against some of Wales' top creative talents to make it down to the final three in the national competition.
This year's Brolio/The Pitch saw nine teams of students from universities and colleges across the country tasked with developing a marketing strategy for real-life client Superfast Cymru, the Welsh Government and BT partnership working to roll our super-fast fibre broadband across Wales by 2016.
After receiving a detailed brief, students were asked to consider budgets, audiences, communication tools and evaluation, to give them an understanding of an authentic business scenario.
Following a tense day of pitching heats and quick-fire Q&A, Met-Marketers were announced as finalists and invited to present in front of a live audience of business industry heavyweights, including Edwina Hart, Minister for Business, Enterprise, Technology & Science.
In a closely-contested final Team Aberystwyth University were eventually announced as the overall winners of the competition, bagging the title for the second year in a row.
Richard Houdmont, CIM's Director for Wales, said: "Brolio/ThePitch is designed to give students a real understanding of the process of interpreting a brief, pitching to clients and winning business.
"The standard at this year's competition was very high. All the teams involved combined creativity, strategic thinking and financial expertise to produce a really exciting proposal.
"In such a tough job market, practical experience like this can be invaluable for students, giving them the chance to use their skills in a real business context."
Judges included Meilyr Ceredig, Managing Director at FBA, Jade Tambini, European Marketing Manager at DS Smith Recycling, and Adam Butcher, Head of Policy and Communications at Superfast Cymru – the organisation that delivered the brief.
Judge, Jade Tambini, added: "Brolio/The Pitch is a brilliant opportunity for students to practice their marketing skills and gain hands on experience from a real marketing brief.
"The teams really impressed us with not only well-presented and engaging pitches, but with proposals that really addressed the aims and challenges set out in the brief. I am sure the contestants will have colourful marketing careers ahead of them!"
Brolio/The Pitch is one of a number of events for young people put on by CIM each year. To see the full calendar of events, visit www.cim.co.uk/events.
The image shows (L-R) James Lewis, Joseph Rossiter, Nathan Price (Team Met-Marketers, Cardiff Metropolitan University); judges Meilyr Ceredig and Adam Butcher; Minister Edwina Hart; judge Jade Tambini; Sophie Killer, Freya Boissonade and Marc Diaper (Team Aberystwyth University); Daniel Taylor, Kate Isherwood and Rhi Willmot, Team Ignite from Bangor University.