Following the success of the Cardiff Summer Festival, a group of creative students and graduates from Cardiff Metropolitan University, Cardiff University and University of South Wales will be given a test trading opportunity at the Cardiff Christmas Market organised by CraftFolk.
The three universities form the Youth Entrepreneurship Strategy South East Wales Higher Educational Hub (The Hub) which is funded by Welsh Government. The Hub works together on a range of collaborative events throughout the year aimed at developing students' and graduates' entrepreneurial mind-set and skills.
Over a two week period from August 8th to 22nd , 13 students traded from a wooden market stall in The Hayes, Cardiff. The cost of hiring the stall was covered by The Hub, providing students with an excellent opportunity to test trade. This allowed them to sell their products, test the market, check their pricing and gain valuable feedback on their products. A range of products were sold over the two week period including alternative ceramics, Welsh language gifts, canvas art and handmade furniture.
The Cardiff Summer Festival is an annual event in the heart of Cardiff City Centre organised by CraftFolk, who also organise the Cardiff Christmas Market which The Hub took part in last year. The Summer Festival proved such a valuable experience for the students and graduates who took part that The Hub have now signed up to take part once again in the Christmas Market in order to continue offering this excellent test trading opportunity to students and graduates.
Speaking on the success of the Summer Festival, CraftFolk commented: 'We would like to congratulate you on all the students who joined us at the Summer Festival - the standard and quality of crafts was fantastic and they were all so professional - a credit to you.'
Cardiff Met student Karen O'Shea found the Summer Festival an invaluable experience in promoting her brand and selling directly to the public. Karen produces framed originals in handmade paper and made a range of vibrant products for the Festival. After running the stall, she said: 'I loved meeting customers and seeing which products they liked most. It was really helpful gathering names for my planned arts and crafts workshops and new Facebook followers. I also had some repeat business a few days later when a lady in Carmarthen whose husband had bought her "CARIAD" for her birthday surprised him with "LOVE" in return! I'm really hoping for the chance of a stall at Christmas.'