Former International Hospitality Management student David Le Masurier opens the doors to his new bakery on St David’s Day, four years after launching his first business venture at Pettigrew Tea Rooms in Cardiff Castle grounds.
The much-anticipated opening of Pettigrew Bakeries on Cowbridge Road East near Cardiff’s Victoria Park has been David’s dream for a long while.
When he graduated in 2005, he went straight into work at the City’s iconic Angel Hotel, where he had been on an industry placement as part of his course since 2002. “I have such a soft spot for tradition and history,” he says.
David, originally from Plymouth, says: “The placement at the Angel Hotel, through Cardiff Met, was a fantastic experience – it offered a really well-rounded experience of all the different departments, which stood me in great stead.
David worked for Head Office from 2006, before leaving in 2010, to establish the popular tearooms in Bute Park’s West Lodge, at one of the entrances to Cardiff Castle, which opened in March 2012.
He says: “Coming from Devon, I was gobsmacked that there were no tea rooms in the city, so wanted to open one. I didn’t really look up from that until 2014, when I started considering this latest project.”
Now living in Llandaff, David has also lived in the Cathays, Splott, Grangetown and Canton areas of the city, and therefore ‘understands what happens here and how the people of Cardiff tick.’
He says: “I love that the new bakery building has history, and was hardware shop and pet store F Janes and Son for 83 years until September. We now own the building, and every penny we invest is going back into the future of the building. Baking has always been my first love.”
The open-plan design of the bakery allows for visitors to view the process and to witness exactly what goes into all produce.
David said: “It helps with that simple experience of seeing what is being made and removing any mystery or suspicion about what goes on.
“In time, we hope to run classes but will initially provide a takeaway of our own bread and pastry produce, as well as coffee and tea. It’s very much a drop-in place rather than a café, and is ideal for anyone passing or on their way to the park.”
The bakery will have four part-time members of staff and five full time employees - including Bakery Manager Simon Reid, who has worked with David for some time, and who has a traditional family bakery background, and Angharad Conway, Artisan baker and Head Pastry Chef.
He says: “Supplying local independents is key to what we will be doing and to be part of that supply chain of top quality Welsh producers is the dream – even those who may initially be considered competitors to the tearooms.”
David guest lectures at the University twice a year and is also a Group Advisor, participating in sessions and discussions to ensure their students are equipped with the skills actually required in the workplace. He often takes on placements from the University; the manager at the original tearooms is a graduate from the International Hospitality Management course.
Pettigrew Bakeries will be open from Tuesday to Sunday every week and from 7.30am to 4.30pm.