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Graphics Students Get the Thumbs Up from S4C for St David’s Day Ident



​The ident will be broadcast on S4C to mark St David's Day. 

Level 5 Graphic Communication students have recently collaborated with S4C on a St David’s Day themed design project, which will air on the channel tomorrow.

Students designed and created a moving daffodil image made of thumbprints - which will be broadcast on S4C’s various digital channels as well as on television in between programmes all day to mark St David’s Day.

Lesley Brown, an on-screen Motion Graphic Designer at S4C and Owain Morgan-Jones, S4C’s Image and Brand Leader, initiated the project to create a package of images to celebrate Welsh identity and culture, by contacting Cardiff School of Art and Design to offer one of their on-screen campaigns to students as a competition.

The campaign required the design of a St David’s Day station identifier (idents) which acts as a video and audio bed for continuity announcements, appearing between adverts and programmes. 

Ten groups of second year Graphic Communication students received the design-brief and pitched their ideas in storyboard form to S4C last year.

The winning student group, Robert Lange, from Monkton, Pembrokeshire, Chris Hall from Newcastle, Laura Pickard from Pontypridd, Jessica King from Caerphilly and Wilka Koch from Mainz, Germany, oversaw production as consultants and have worked with S4C shooting, editing and dubbing the design in time for broadcast.

Graphics tutor and project coordinator, Ian Weir said: “The S4C St David’s Day project provided an exciting opportunity for our students to work with a real client on a real brief, with support from tutors."

Robert Lange, who was part of the winning team said, “Working with S4C on creating the image has been an eye opening experience for me. It’s exciting because it’s something that’s going to be on my portfolio when I look for a job, after graduating."

S4C’s Director of Communications, Gwyn Williams added: “It was a fantastic chance for S4C to work with creative students to get new and fresh ideas to promote the channel. The image we’ve chosen is an original and dynamic interpretation of our national flower; as well as a contemporary celebration of our patron saint.”