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Students explore Welsh identity in Film Fest


​Students on the Film Festival red carpet last week

​Last week, Cardiff Metropolitan University final year International Tourism Management students explored Welsh Identity through film as part of their final assessment.

The film festival held in the Hospitality Suite, Cardiff School of Management, was an opportunity for students to showcase their final year projects, capturing how Cardiff in particular is home to a Welsh identity, through the medium of film.

This was the first assessment of its kind for the International Tourism Management BA programme.

Along with the students and module leaders, attendees also included Diana James, Former Director of the Tourism Training Forum for Wales and a member of the Wales Official Tour Guide Association (WOTGA) along with Ruth Matheson from Cardiff Met's Learning and Teaching Development Unit (LTDU). Both were impressed by the innovative assessment method and the student effort.

Dr Claire Haven-Tang, Head of Department for Tourism at Cardiff Met was present at the film festival and was delighted with the outcome;

''Myself and the module tutors were particularly impressed with the creative and innovative way that the students incorporated a huge diversity of images from all around the city to substantiate their claims. Students highlighted the multicultural identity of Cardiff as one of its main assets as well as tackling global brand and traditional stereotypes and images. As this was the first assessment of its kind for our International Tourism Management programme we are impressed with the results.''