The Sport Media programme offers you a module framework which provides the fundamental underpinning knowledge, skills and understanding to be able to gain employment in a creative and dynamic role within the fast moving and exciting world of sport media.
Students will develop and master a wide spectrum of media and broadcast journalism production skills, learn to self-shoot and edit and sharpen their journalistic instinct and editorial judgment. They will critically examine the reciprocal relationship between socio-political issues, modern media coverage and professional sport. Students will also study elements of sports marketing, media law, and analyse how ethics, a sense of fairness, impartiality, accuracy and a robust knowledge of regulations and rights play a crucial part in operating within the modern sport media, marketing and broadcasting landscape.
The module content will allow you to reflect on the underlying business and marketing principles that help to sustain and develop the sport media industry and there is a strong focus on creativity, journalism, marketing, entrepreneurship and strategic thinking which offers the potential for you to define and develop your own ideas for sport related media content. These principles are underpinned by the theories of culture, media, journalism and marketing practice applied in a wide range of sport media related settings.
Year one consists of six modules, two of which are common across the whole of the sports related offer. These core modules focus on helping to shape your professional and academic skills whilst also gaining some professional qualifications. The other four modules are all compulsory and consider the contexts in which sport media takes place and helps to ensure that a fundamental understanding is gained of the global sport media landscape; the sporting consumer; the platforms upon which sport is broadcast and the business of sport.
Level 4 (year one)
• Research and Scholarship
• Digital Sport Media
• Sport Journalism
• Global Sport Industry
• The Sport Consumer
• Sport and Marketing Communications
In year two the compulsory modules build on the knowledge and understanding gained in year one but focus on more functional aspects of working in sport media such as digital storytelling, sport radio broadcast, enterprise, marketing and managing people. There is also a focus on sports ethics and how their application to Sport Media. You will begin to examine and explore the role of Sports News and Broadcast Journalism and the skills required to work in these areas. All these aspects of sport media are underpinned with work related learning opportunities, largely based around the excellent and wide ranging facilities, events and activities offered on campus to students, staff and the local community.
During Year two students will be embedded with one of the university sports teams with a remit to look after their sport media and marketing requirements. This is part of work based learning, service and delivery module. Through this opportunity, students will gain practical, real-world experience of various broadcast roles including presenter, reporter, producer, director, videographer, camera operator, floor manager, video editor, social media producer, commentator and all-round broadcast journalist. Students will learn to research, network and build contacts, elevating their sports reporting and writing skills to the next level and master the art of story-telling and content making in the fast-changing digital age through social media platforms, blogging and podcasts. They will also be responsible for communications, marketing, promotions and publicity for their team’s fixtures and events.
Level 5 (year two)
• Research Design and Practice
• Professional Placement
• Applied Marketing and communications
• Sport Broadcast Journalism
• Culture, Media and Sport Journalism
• Sport Ethics
In the third year we look at live sport broadcast, live streaming and analysis in sports media as well as a more advanced exploration of digital sports media and the way in which technology is driving the change in the areas of broadcast and marketing. The final year also year sees the opportunity to further develop your professional identity through a final project which operates in partnership with a range of industry organisations, regionally, nationally and internationally, and our own teams on campus. With operational issues the main focus in year two, you will now consider the higher order strategic, socio-cultural, political, ethical, governance and financial aspects of how sport is run, organised and financed. This final year focuses upon developing you as an independent, reflective learner who can take control of your development and ensure that it aligns with your first step into graduate employment or further study.
Level 6 (year three)
• Final Project
• Industry Placement
• Global Sport Governance
• Digital Sports Marketing
• Live Sport Broadcast and Analysis
Learning & Teaching
Effective learning, teaching and assessment methods underpin the educational aims and the learning outcomes of all of our programmes and modules. Learning and teaching methods within the sport and exercise science programme may include lectures, seminars, workshops, tutorials, laboratory-based practical sessions, guest speakers and industrial visits. Our Virtual Learning Environment is also an integral aspect of the learning package that supports the needs of our students.
Lead lectures introduce key topics and concepts, whilst seminars, tutorials, workshops and practical laboratory sessions focus on the application of key concepts with the aim of enhancing the student experience and engagement. You will also meet tutors on a one to one basis. As a school, we work hard to provide student-centred learning opportunities that deliver a high quality and flexible learning environment.
Learning and teaching methods emphasise and facilitate the development of your critical reasoning, and encourage the integration of practice and theory. Throughout your programme, you will experience both tutor-led learning and self-directed methods of learning, increasing independence and reflection and encouraging you to develop a positive attitude toward lifelong learning.
Our teaching and learning methods embed the Cardiff Met 'EDGE' (Ethical, Global, Digital and Entrepreneurial) skills and you will be well equipped to demonstrate graduate attributes expected of you in an increasingly competitive world of work. We aim to help you to develop into scientists, reflective professionals and critical scholars.
In your sport programme at Cardiff Met, you will encounter a learning experience from induction to graduation that is coherent and develops your identity within your programme of study.
Specific features of the learning experience on Sport Media include:
• Internationally renowned researchers and industry experienced tutors that are integral to the learning package offered to our students.
• World-class on-campus media facilities which are utilised in order to enhance the student learning experience and apply the theoretical knowledge in a real world setting.
• Excellent industry partnerships which are used to underpin and enhance the delivery of the programme.
• A degree programme that has been endorsed by industry partners and meets employer needs.
The assessment strategies for each module vary to ensure that most appropriate method is implemented for your area of study. Modes of assessment are designed to both enhance your learning experience and to acknowledge that you have fulfilled the learning outcomes linked to each module. Assessment also ensures that you have achieved the standard required to progress to the next stage or to qualify for an award (as articulated by the FHEQ and CQFW). Assessments support your learning experience by providing opportunities for you to engage in formative and summative assessments to test your knowledge, ability, skill, and critical understanding. The undergraduate modules are assessed by a combination of assessment types. For example:
- written coursework
- poster presentations
- oral presentations
- seen and unseen exams
- practical skills
- other activities designed to assess, develop, and enhance academic and employability skills.
You will be expected to complete a final project as part of the assessment of your Honours degree. Final projects are major pieces of work that may be research, enterprise, consultancy or community based projects.
The nature of the Sport Media programme requires students to demonstrate both theory (evidence-based practice) and application (practical skills), and therefore assessments within Sport Media modules include both theoretical assessments alongside practical assessments in applied settings such as events and group activities.
Employability & Careers
The Cardiff Met EDGE supports you to thrive in the modern world. Throughout your degree you will experience a range of opportunities to develop your Ethical, Digital, Global and Entrepreneurial competencies through problem-based learning, real-world industry case studies, integrated work experiences on campus and opportunities for work-based learning placements off campus. We will ensure that you get a range of opportunities to develop transferable skills such as communication, team work and leadership.
During your time with us you will get the opportunity to undertake technical qualifications in a range of industry relevant areas including video editing, social media & health and safety. These opportunities will ensure that you have the appropriate qualifications and experience to apply for one of the many work placement opportunities on offer both on and off campus. We will also support you to seek opportunities to work or study abroad. Work placements can give you a critical EDGE in gaining professional employment on graduation. Students who have graduated from the Sport Media programme will be expected to go on to work in careers both within and beyond the Sport Media, Marketing, Communications, Digital Media and Broadcast Industry.
Graduates from our Sport Broadcast MSc are now working in the professional sport media industry with BBC Sport, Sky Sports, LiveWire Sport and Cardiff City.
Many students also pursue their own opportunities and set up businesses based on ideas that they have generated during their studies. There is on-going enterprise support available from the Centre for Entrepreneurship designed to help provide the best chance to create a successful enterprise. This includes business mentoring, funding advice, free office space and networking opportunities.
Other students might choose to continue onto further study through our MSc Sport Broadcast programme for example and might progress to doctoral level studies. You can also progress onto more generic Masters level Media, Broadcast, Marketing and management programmes including the Master of Business Administration (MBA) at Cardiff Met or other Higher Education institutions offering similar courses.
Entry Requirements & How to Apply
Applicants should normally have five GCSEs including English Language (or Welsh First Language) and Maths* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England), plus 112 - 120 points from 3 A levels (or equivalent). Typical offers may include:
- A Levels: 112 - 120 points to include grades BB. Welsh Baccalaureate – Advanced Skills Challenge Certificate will normally be considered as a third subject
- RQF BTEC National Extended Diploma / Cambridge Technical Extended Diploma with DMM overall in a Science or PE subject
- VTCT Extended Diploma in Sports Studies grade DMM overall
- Irish Leaving Certificate: 112 - 120 points from Highers to include 3 x H2 grades (minimum grade considered at Higher is H4)
- Scottish Advanced Highers: 112 - 120 points with grades CC
- Access to Higher Education Diploma: Pass with 15 credits with Distinction and 30 credits with Merit
- Successful completion of the Cardiff School of Management Foundation Programme**
- Applicants should also, preferably, have a strong sporting profile
*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE
Mathematics – Numeracy.
**The Cardiff School of Management Foundation is based on the Llandaff campus
Applicants are normally made an offer based on the details above. Typical offers will be made within the tariff range detailed above and will be based on the strength of your overall application, including your academic and sporting profile. For applicants who are only undertaking 2 A levels (or equivalent) or are not predicted to meet the standard tariff offer above, applications will be considered based on the strength of the whole academic profile and we may issue a graded offer in lieu of an offer using the UCAS Tariff.
If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to
UCAS Course Search for the entry requirements. Further information on our entry requirements, including qualifications from the EU can be found by clicking
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the
International pages on the website.
Sport Applicant Days:
Successful applicants will be invited to a Sport Specific Applicant Day as part of the application process. For more information about Sport Open and Applicant Days, please click here.
Successful applicants are expected to give first priority to the university sports teams throughout their undergraduate careers.
Selection is based on the receipt of a completed UCAS application and attendance to a Sport Applicant Day.
How to Apply:
Applications for this course should be made online to UCAS at
www.ucas.com. For further information please visit our How to Apply pages at
Part-time applications should be made direct to the University at:
Recognised Prior Learning (RPL) and Credit Transfer into year 2 & 3
If you are interested in transferring credit from another institution to study at Cardiff Met for a course which accepts entry for year 2 and/or 3, you can find further information on this and information on how to apply on the RPL page. Please contact Admissions for any queries that you have on RPL.
A mature applicant is anyone over the age of 21 who didn't go to university after school or college. Cardiff Met welcomes applications from mature applicants and further advice and information can be found