Adam Cullinane



Lecturer in Performance Analysis

Telephone number: 029 2020 1141
Email address:

Adam joined the Cardiff School of Sport in 2010 as a Performance Analysis Officer before moving into an academic post in September 2014. During this time he has supported the learning and teaching infrastructure within performance analysis as well as contributed heavily to the enterprise initiatives of the Centre for Performance Analysis, where he has provided a range of consultancy services to professional sports teams and NGBs.

Research / Publications

Journal Articles:

O'Donoghue, P.G. and Cullinane, A (2011). Regression-based approach to interpreting sports performance. International Journal of Performance Analysis in Sport, 11(2), 295-307

Conference Abstracts/Presentations:

Neil, R., Faull, A., Wilson, K., Nichols, T., Edwards, C., Cullinane, A., Bowles, H. R. C., & Holmes, L. (2011, Sept). The provision of sport psychology support within a United Kingdom University: Insights into working with a Soccer, Field Hockey, and Cricket team. Presented at the Annual Conference of the Association for Applied Sport Psychology, Honolulu, USA.

Cullinane, A and O'Donoghue, P,G. (2011, May). Addressing opposition quality in rugby league performance, World Congress of Science and Football, Nagoya, Japan.

Cullinane, A (2009). Technical comparison of positional roles in professional football. Presented at 3rd International Workshop of the International Society of Performance Analysis of Sport (ISPAS), University of Lincoln. UK.

Teaching and Supervision

I currently deliver on performance analysis modules at both Undergraduate and Postgraduate level. Alongside this I also have an active role in the supervision and mentorship of students undertaking work based learning, both internally (Cardiff Met Sport) and externally. I am also a L5 personal tutor for Sports Performance Analysis students and supervise undergraduate dissertation students.

External Links

Welsh Netball
I am currently linked with Welsh Netball supporting the delivery of performance analysis and mentorship of work based learning students within the organisation. 

Professional practice and enterprise activities  
Previous projects undertaken include, bespoke design and delivery of CPD short courses and training, implementation of best practice operating solutions and quality systems in performance analysis (e.g. workflow design). Acting as an external consultant, with responsibilities for the delivery of performance analysis services based on the needs of professional sports teams and NGBs.

Consultancy/Performance Analysis Support (CPA)
England Netball
Scottish Rugby
London Wasps
Gloucester Rugby
Rugby Canada (WRWC 2010)
South Wales Scorpions RFLC (2010 Season)

Qualifications and Awards

BSc (Hons) Sport & Physical Education (UWIC)
MSc Performance Analysis of Sport (UWIC)
Fellow of the Higher Education Academy