International PR career for English graduate Danny
Studying for a degree in English
and Contemporary Media at Cardiff Met gave Danny Donovan the skills he
needed to forge an international career in the public relations and
Speaking about his reasons for choosing to study at Cardiff Met, Danny said:
“The location of the university put it high on my list; Cardiff is one
of the friendliest, youngest, and most cosmopolitan cities in the United
Kingdom; big enough to attract all sorts of people, but small enough to
feel like home.
“The Student Services team is also fantastic, offering support with everything from finances to health and careers advice.”
During his final year at Cardiff Met, Danny also began writing as a
reporter on the Cardiff Met student newspaper, where Danny was able to
integrate some of his knowledge from his degree programme.
He said: “As well as a rich and varied academic
focus on the course, I benefitted from using practical vocational skills
and was able to transfer the research, communication, and writing
skills with my interest in sport to work as a journalist for the
University newspaper. The focus on employability throughout the modules
and teaching methods prepared me for the next step in my professional
Graduating in 2012 with a 2:1, Danny immediately secured a position
as a Communications Assistant with flagship Welsh brand, SA Brain &
Co. During his time with the company, Danny helped maintain SA Brain
& Co.'s high profile, working on an external relations strategy with
the media, as well as supporting internal communications and updating
the company’s website and social media platforms.
Soon after, Danny was offered a role as a PR and Marketing intern in
Berlin, through the Leonardo Da Vinci programme which helps graduates
who are looking for work experience within the EU.
Speaking about his role in Berlin, Danny said: “I
learnt basic German to get by and I began work for a language school
called Sprachsalon Berlin. My role was simple: to increase the profile
of this new business and attract more students, through marketing and
communications. I enjoyed the challenge of having nobody to show me what
to do and I used my own initiative to develop and implement an
effective strategy for such a small and new business.”
“Overall, the structure of the degree programme at Cardiff Met and
the co-ordination and support from the teaching staff ensured I was
prepared for university life as a fresher, and looked after during the
course. The organisation of the course over three years encouraged me to
consider a wide range of critical approaches whilst working on
assignments, developing my ability to work proactively in presenting my
ideas, and broadening my knowledge of a wide range of topics.
“I felt assured that their efforts were always concentrated towards getting me to where I am today.”
Under the spotlight:
2006-2008: A-levels in English, ICT and History at Y Pant Comprehensive School
2008-2011: BA (Hons) in English and Contemporary Media
July - September 2012: Communications assistant at SA Brain & Co.
October 2012: Moves to Germany to work as a PR and Marketing intern at Sprachsalon Berlin
Find out more about Danny at www.dannydidthis.wordpress.com
Find out more about the range of English courses available at Cardiff Met.