Danny Donovon

Danny Donovon - BA English & Contemporary Media



International PR career for English graduate Danny

Studying for a degree in English and Contemporary Media at Cardiff Met gave Danny Donovan the skills he needed to forge an international career in the public relations and communications industry.

Speaking about his reasons for choosing to study at Cardiff Met, Danny said: “The location of the university put it high on my list; Cardiff is one of the friendliest, youngest, and most cosmopolitan cities in the United Kingdom; big enough to attract all sorts of people, but small enough to feel like home.

“The Student Services team is also fantastic, offering support with everything from finances to health and careers advice.”
During his final year at Cardiff Met, Danny also began writing as a reporter on the Cardiff Met student newspaper, where Danny was able to integrate some of his knowledge from his degree programme.

He said: “As well as a rich and varied academic focus on the course, I benefitted from using practical vocational skills and was able to transfer the research, communication, and writing skills with my interest in sport to work as a journalist for the University newspaper. The focus on employability throughout the modules and teaching methods prepared me for the next step in my professional development.”

Graduating in 2012 with a 2:1, Danny immediately secured a position as a Communications Assistant with flagship Welsh brand, SA Brain & Co. During his time with the company, Danny helped maintain SA Brain & Co.'s high profile, working on an external relations strategy with the media, as well as supporting internal communications and updating the company’s website and social media platforms.

Soon after, Danny was offered a role as a PR and Marketing intern in Berlin, through the Leonardo Da Vinci programme which helps graduates who are looking for work experience within the EU.

Speaking about his role in Berlin, Danny said: “I learnt basic German to get by and I began work for a language school called Sprachsalon Berlin. My role was simple: to increase the profile of this new business and attract more students, through marketing and communications. I enjoyed the challenge of having nobody to show me what to do and I used my own initiative to develop and implement an effective strategy for such a small and new business.”

“Overall, the structure of the degree programme at Cardiff Met and the co-ordination and support from the teaching staff ensured I was prepared for university life as a fresher, and looked after during the course. The organisation of the course over three years encouraged me to consider a wide range of critical approaches whilst working on assignments, developing my ability to work proactively in presenting my ideas, and broadening my knowledge of a wide range of topics.
“I felt assured that their efforts were always concentrated towards getting me to where I am today.”

Under the spotlight:

2006-2008: A-levels in English, ICT and History at Y Pant Comprehensive School
2008-2011: BA (Hons) in English and Contemporary Media
July - September 2012: Communications assistant at SA Brain & Co.
October 2012: Moves to Germany to work as a PR and Marketing intern at Sprachsalon Berlin

Find out more about Danny at www.dannydidthis.wordpress.com

Find out more about the range of Engl​ish courses available at Cardiff Met.