Ffion Cripps - BA in Marketing Management



After completing a degree in Marketing Management at Cardiff Met, Ffion Cripps found herself straight in to in full-time employment with a vibrant city-based PR agency - before her graduation ceremony was even over.

Cardiff Met was Ffion's first choice of university; drawn by the energy of the capital city, the strength of the course and the quality of facilities, she didn't feel the need to move far from her home town of Pontypool.

As a Student Representative for the Marketing Management course, Ffion said she felt confident that the management team really cared about the students' views, and she relished the opportunity to give feedback and be to be involved with the course's progress.

"The degree structure really enabled me to cover all aspects of marketing and gain practical knowledge as well as theoretical. The world of marketing is evolving quickly, and I always found the lectures up to date and completely relevant to the industry as it stands," said Ffion.

"I thoroughly enjoyed regular guest lectures from industry experts; it provided such a great insight in to the real world of work and allowed us to make some really useful contacts.

Ffion secured a position as an Account Executive with award-winning Cardiff-based PR agency Effective Communication, having been suggested for the position by her course leader during her final term at university.

Her role involves implementing and devising social media and digital strategies and PR campaigns for a range of high profile clients, as well as working on the agency's own marketing campaigns.

Ffion said: "I couldn't believe how quickly I found employment; the staff at the university really do continue their role even after you leave, always suggesting positions and offering help and advice to those still searching for employment.

"I am really enjoying my new role; I never thought I would be working with such a range of well-known clients so early on in my career.

Under the spotlight:

2008:Studied A-levels in English, Economics and Psychology
2011:Started BA (Hons) Marketing Management at Cardiff Met
2014:Graduated from Cardiff Met with a 2:1 and started work at Effective Communication

Find out more about Marketing Management at Cardiff Met.​