Sustainability Business in Action Case Study 2025

"Working on the vegan café project was honestly one of the most engaging assignments I've done at Cardiff Met. When I realized we were tackling a real challenge that could happen on campus, it felt so much more meaningful than just another theoretical exercise. The hardest part was balancing sustainability ideals with financial reality, but using tools like SWOT analysis really helped break down the complexity. When we identified The Hub as our preferred location, it felt like a genuine breakthrough. I loved that we weren't just writing about someone else's business, we were creating something that could benefit our own university community."

Tetiana Vilshun, BA (Hons) Business and Management (Entrepreneurship)