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Being Creative: Our Purpose in Life?

​​​​​​Being Creative: Our Purpose in Life?
Professor Gareth Loudon - Cardiff School of Art & Design
Wednesday 22nd May 2019
5.45pm for 6pm start
Lecture Theatre O1.01, Cardiff School of Management Building, Llandaff Campus​

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What is the role of creativity in our lives? Based on 30 years of experience in academic and industrial research, Gareth will share his thoughts on why creativity is important for our own happiness as well as the happiness of others, for our learning and growth, and to make the world a better place. The lecture will highlight different ways creativity can manifest, and present some of the key factors that affect our creativity, including our ‘state of being’, and the role of play and purpose. Finally, Gareth will reflect on the implications for how we educate our students, and how we run our organisations.


Professor Gareth Loudon

Gareth Loudon is a Professor of Creativity at the Cardiff School of Art and Design (CSAD) and co-founder and Director of the Centre for Creativity Ltd that undertakes research, training and consultancy in key areas of creativity. He is also one of the co-founders of the User Centred Design research group at CSAD.

His research interests focus on creativity, play and innovation, combining ideas from anthropology and psychology, engineering and design. Previously he worked for Apple, Cegelec and Ericsson in the design and development of new software and computer embedded products. He has 30 years of experience in academic and industrial research and has helped take several research ideas all the way through to commercial products for large companies such as Apple, Cegelec and Ericsson as well as many smaller companies.

Gareth has six patents to his name and over 80 publications in total. He has won many awards including Best Software Product Award at COMDEX Asia, and for his concept design work from IDSA/BusinessWeek.
Gareth is a Chartered Engineer, a Fellow of the Institution of Engineering and Technology and a Fellow of the Higher Education Academy.

​How to book

To book your place on any of the Cardiff Metropolitan University Professorial and Inaugural Lectures, please complete the online book​ing form or contact the Event Team on Tel: 029 2041 6059 or email:  corpevents@cardiffmet.ac.uk 

Places are free of charge on a first come, first serve basis and are open to the General Public. Cardiff Metropolitan University operates a 24 hour parking system – please pay and display 50p on the evening of the lecture​.