Kind Protein are a small company that manufacture vegan products from a domestic kitchen near Llantrisant.
Having noticed the greater demand for vegan food and a gap in the market for good quality seitan products, Hannah Seifert decided to establish Kind Protein. The company produce a range of products including seitan (beef and chicken-satay style) as well as nutrient rich snack bars (apple, maca and cinnamon; banana, peanut and chia seeds; and cherry & cacao).
Kind Protein sell their products at local food fairs and have a regular stall at Riverside Farmers’ Market on Sunday mornings. Their products are also sold online (www.kindprotein.co.uk) and the company have plans to supply local cafes and restaurants as well as further expand their product range.
In March 2017, Kind Protein approached ZERO2FIVE Food Industry Centre for help with setting up the business. As the company were still very much at the concept stage they were invited to attend a ‘Meet the Experts’ event. These workshops are aimed at start-up companies, to give them an overview of what they need to do to register their business and initial considerations for legal compliance.
Support from ZERO2FIVE
Following the ‘Meet the Experts’ event, Kind Protein were supported to write a Hazard Analysis and Critical Control Point (HACCP) plan so they could put effective food safety management procedures in place. ZERO2FIVE also helped the company to write and implement their production paperwork.
In January 2018, Kind Protein contacted ZERO2FIVE again. The company were working on their product labelling and wanted to make on-pack nutritional claims about the protein, vitamin and mineral content of their products. ZERO2FIVE provided support with nutritional analysis and labelling, undertaking work to ensure that any claims were fully authorised, permitted and legally compliant with EU regulations.
Benefits of the support
After the initial support, Kind Protein had a much better understanding of the processes and parameters needed to produce safe food products. As a result, they felt much more confident in contacting Environmental Health to register the business. The company went on to obtain a 5 hygiene rating.
Following the company’s second project with ZERO2FIVE, the nutritional analysis of four products was finalised and their product labels were ready to go to print. Kind Protein successfully launched in May 2018 and has already been shortlisted in Speciality Food Magazine’s New Producer Awards.
Hannah Seifert, Kind Protein:
"We approached ZERO2FIVE as a new business with no previous knowledge of the food manufacturing industry. ZERO2FIVE helped us immensely with explaining food safety and supporting our writing the HACCP plan. Janet was very helpful and knowledgeable, and patient as we had plenty of questions!
As we make vegan health food, nutrition claims are very important as evidence of the unique selling point of our business. ZERO2FIVE nutritionally analysed our products so that we could add an accurate nutrition table to our product labels, and make evidenced nutrition and health claims, which helps to drive sales."