Like other industries wine producers sell their product to wholesalers and retailers for sale onto the general public. However unlike many other industries a further (sometimes very significant) proportion of their income comes from direct sales at the winery of wine and wine-related products; in an increasing number of instances these sales have been enhanced by the development of on-line ‘shops’.
The purpose of this international study is to establish what social media tools are used by wine producers to attract custom; which are the most/ least effective and in what contexts. This is an international study involving universities and wine producers in France, Italy, Spain, Germany, Australia, New Zealand, USA, Canada, South Africa, Austria, Hungary, Argentina, Chile, Greece, China and the UK. We would be very grateful if you could take the time to complete the questionnaire, but participation is entirely voluntary and at your discretion.
The project is being led by Geisenheim University in Germany and the UK part of the project is being led by Cardiff Metropolitan University; for further details please contact:
Dr Caroline Ritchie, Reader in Hospitality, Cardiff School of Management:
critchie@cardiffmet.ac.uk
Helene Grousset Rees, Lecturer, Cardiff School of Management:
hgrousset-rees@cardiffmet.ac.uk
If you would like to take part in this survey please click here you will be asked to confirm that you:
We do not believe that there are any risks to yourself in completing this project as we will not be asking for any details which could identify you or your winery/vineyard, the raw data will not be seen by anyone other than the UK and German research teams and all other data will be anonymised before publication. No information given in this research will be used in any other project.
