Kasha's research interests include hospitality and tourism management, with a focus on digital media, user generated content and social media upon hospitality industry. Her approach is qualitative aimed at focusing on individual stakeholders' views, experiences and attitudes. Her PhD investigated the impacts of daily deal websites, such as Groupon, on hotel industry in Wales. Currently she is involved in collaborative work with researchers at University of Ljubljana, Slovenia and Ca' Foscari University, Italy, looking at daily deal websites usage in the Mediterranean region.
Minor, K., Carlisle, S, and Dixey, L. (2020), Rethinking digital foci - what are the real digital needs of Welsh tourism organisations?, e-Review of Tourism Research 17(2), p.188-203
Budler, M., Bratec, M., Minor, K. and Tomat, L. (2019) A business model approach towards the understanding of daily deals within internet distribution systems, Tourism Economics, Special Issue: E-Tourism Economics, pp. 1-25
Minor, K. and Bratec, M. (2019), Management and Implications of Daily Deal Promotions in the Hospitality Industry: Towards Their Holistic Understanding, in Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, Jose Duarte Santos and Oscar Lima Silva (Eds), pp. 159-178
Tomat, L., Bratec, M., Minor, K. and Budler, M. (2018), Daily Deals in the Mediterranean Region: A data Analytical Approach, eReview of Tourism Research, 16(2-3), pp. 13-23
Bratec, M., Tomat, L., Budler, M. and Minor, K. (2018), Kaj nam analitika masovnih podatkov lahko pove o uporabi spletnih bliskovitih ponudb v turizmu?, Economic and Business Review (online)
Daily Deal Business Model Investigations funded by University of Ljubljana
Assessing the ease of use of daily deal websites and perceived trustworthiness of hospitality offers with Perceptual Experience Laboratory, Cardiff Metropolitan University