Jemma Oeppen Hill

​Senior Lecturer in Fashion Marketing

Department:  Marketing and Strategy
Telephone No: +44(0)29 2041 6937
Email Address:

Jemma Oeppen Hill is a senior lecturer in Fashion Marketing. She began her career with a BA(hons) in Media Studies with Drama, with a focus on fashion journalism. During and following her undergraduate degree she worked within the fashion industry, beginning in retail management and moving into marketing and account management for companies within fashion and lingerie. Her professional experience has involved developing market development strategies and retail networks for international brands within the UK market, and also working with international retailers and agents. Jemma returned to academia to undertake an MSc in Marketing, following this she undertook an opportunity to study a graduate course at Harvard University and work within marketing in Boston, USA. Jemma returned from Boston to study a further MSc in Social Science Research Methods at Cardiff University and began lecturing in Marketing at the University of South Wales, delivering into the fashion degrees and developing the MA Fashion Retail programme.  Jemma moved to Cardiff Metropolitan University in October 2016 to become Programme Director for the BA (Hons) Fashion Marketing Management degree and is also the Programme Director for the MSc Fashion Marketing Programme. Externally, Jemma is examiner at Southampton Solent university and is a consultant to the London College of Fashion.


Jemma's research focus is towards brand strategies, with specific application within fashion and celebrity endorsement. She is also pursuing a professional doctorate in Education (EdD) at the University of Bristol, with a research interest of the impact of experiential education on graduate identity formation. Jemma is keen on developing links with industry and regularly attends networking events in order to embed live briefs and experiences for students within their programmes of study. She has previously undertaken two Strategic Insight Placements (SIP) in order to develop further links with fashion brands, these projects have led to student placements, projects, pop-up retail stores and research collaborations.



Oeppen, J and Jamal, A. (2014) Collaborating for success: managerial perspectives on co branding strategies in the fashion industry, Journal of Marketing Management, Vol. 30, No. 9 10, pp. 925 948. ( abs/10.1080/0267257X.2014.934905#.VsuCrYe5iTQ)

Conference Presentations

Celebrity Product Branding A Multiple Perspective Case Study Academy of Marketing Doctoral Colloquium, Limerick, July 2015. Author : Jemma Oeppen

Beyond Endorsement A Case Study of Celebrity Brand Creation. Academy of Marketing Conference,
Limerick, July 2015. Author : Jemma Oeppen

Celebrity Product Branding A Multiple Perspective Case Study IMC 2014 International Marketing
Conference, Edinburgh Dec 2014

Collaborating for Success Managerial Perspectives on Co Branding Strategies in the Fashion Industry
Academy of Marketing Conference, Cardiff, July 9, 2013 Authors: Jemma Oeppen, Dr Ahmad Jamal (Paper Awarded Best in Track for Brand Identity and Corporate Reputation)

External Links

Member of the Chartered Institute of Marketing (MCIM)

Fellow of the Higher Education Authority (FHEA)

Member of the Academy of Marketing