Rebecca Smith


​Senior Lecturer in Retail Management

Department: Marketing and Strategy
Telephone No: +44(0)29 2041 7134
Email Address:

Rebecca started her teaching career at Wolverhampton University in 1994 in the Business Strategy and Entrepreneurship Department. Then in 2000, moved to UWIC to set up the Retail Management Degree and HND which was validated in 2001 and ran for nine years. During which time was also an external Examiner at Wolverhampton University (Business Studies) and University of Central Lancashire (Retail Management and Business Studies Programs).

Within Cardiff Metropolitan University, Rebecca is a member of the Strategic Management Field Group and runs both the Innovation and Entrepreneurship module and Launching an Enterprise module in level six and the Creativity and Innovation Management module in level five. In addition to being part of the teaching team for Business in a Global Context for level 4.

Rebecca graduated from the Nottingham Trent University with an HND in Business Studies (Retail and Distribution) and then from Wolverhampton University with a BA (Hons) Business Enterprise. After spending some years in industry, returned to higher education and graduated from Wolverhampton University with a PGCE in Further and Higher Education, and a Diploma in Teaching and Learning and in 2000 an MBA from Liverpool University. Rebecca is also a full member of the Institute of Learning and Teaching and The Academy of Management.

Rebecca is currently undertaking a part-time PhD, investigating the role of strategy with in Small Independent Retailers. Her areas of research interest links Strategy, Retail and Entrepreneurship.