Dr Sheena Carlisle


​Senior Lecturer in Tourism

Department: Tourism, Hospitality and Events Management
Telephone No: +44(0)29 2041 6475
Email Address: scarlisle@cardiffmet.ac.uk

Sheena is a Senior Lecturer in Tourism Management.  Her qualifications are: BA. (Hons) Hospitality Management, MA (Exon) Tourism and Social Responsibility, Msc. Built Environment Research Methods, Political Economy PhD. in Tourism.

Sheena is currently developing research areas in Project Management application in tourism contexts which can help to address adverse impacts and increase viability of tourism opportunities in local destinations.

Teaching Commitments include a wide range of academic subjects including: Business and Tourism Ethics, Crisis, Risk and Strategic Change Management, Marketing, Sustainable Tourism and Destination Management and Tourism Impact analysis, Visitor Attraction Management 

Sheena's PhD is entitled "A Political Economy of Small Scale Business Development in Gambian Tourism, West Africa". This involved extensive Participant Action Research with a tourism trade association, consultancy work for the Gambia Tourism Authority and two years as a Head of Department and Lecturer in a Gambian business college where she helped to establish the first HND course in The Gambia to cover middle and senior management education in tourism. 

The PhD research provided extensive experience and knowledge of the vital link between tourism, development, collaboration, tourism operations and entrepreneurship. This follows her previous management career in social housing where a strong interest in community involvement and social justice developed, combined with early work experience in Visitor Attraction Management with the National Trust and a World Heritage Site in Ethiopia, Sheena has a passion for the Arts, Heritage and Culture and brings an eclectic portfolio of experience to Research and Teaching Projects


Research groups

Welsh Centre for Tourism Research

Developing Areas Research Group – DARG

ATLAS Europe and ATLAS Africa – Association of Tourism Lecturers and Students



Cardiff Metropolitan University Research Ethics Committee

Cardiff Metropolitan University Research Development Committee

Peer Reviewer for Tourism Journals – Tourism Management/Tourism Management Perspectives/Current Issues in Tourism/African Journal of Culture and Heritage/Journal of Tourism and Hospitality Research

Sustainability Forum – Cardiff Metropolitan University

Senior Teaching Fellow of Higher Education Academy

Tourism Society

Tourism Concern


Research interests

Sustainable Destination Development

Tourism Impacts Analysis and Solutions in African and Developing Economies

Tourism Impact Analysis and Solutions in European Rural and Urban Contexts

Project Management in Sustainable Tourism

Crisis Management in Tourism Destinations

SME Development

Tourism Ethics

Training, Education and Information Provision in Sustainable Tourism

Human Geography Perspectives in Tourism


Journal Articles 

Carlisle, S. Kunc, M. Jones, E., Tiffin, S. (2012) “Supporting innovation for tourism developmentthrough multi-stakeholder approaches: Experiences fro​m Africa​, Tourism Management, 35, 59-69.

Carlisle, S. & Jones, E (2012) “The beach enclave:​A landscape of power, Tourism Management Perspectives, Vol 1, 9-16

Book Chapters

Carlisle, S. (2011) “Access and marginalisation in a beach enclave resort” in Cole, S. and Morgan, N. (eds.) Tourism and Inequality: Problems and Prospects, CABI: Reading

Carlisle, S. (2008)"A Political Economy of Small Scale businesses development in The Gambia, West Africa: A Case Study of ASSET" in Van der Duim, R. and Kloek, M.E. (eds) Thematic proceedings of ATLAS Africa Conferences - New Avenues for tourism and wealth creation in Africa, 5. 37-54

Carlisle, S. (1998) Lalibela, Ethiopia: A Religious Town in Rock" in, Shackley, M. (ed.) Visitor Management at World Heritage Sites. Butterworth Heinemann p.139-160

Published Research Reports

Carlisle-Gaye, S. (2007) "Reshaping International Tourism Structures: Local Capacity to Influence? Atlas Africa Conference Proceedings" from Annual Conference on Tourism and Wealth Creation in Africa, Kampala , Uganda.​

Bah, A., Carlisle, S, Salla, H. and S.T. Nyang (2004) Costs and Benefits of Tourism in The Gambia. Action Aid Published Report

Conference Proceedings and Publications

"Breaking through technological barriers for tourism micro enterprises: A role for universities and the Triple Helix model" Presented at Atlas Africa Conference, Rwanda Tourism University College, Kigali: 2013

"Leaving the Field: The Ethics of Participant Action Research (PAR): Post-Research Reflections, Involvement and Devolvement" Royal Geographical Society Annual Conference. Tourism Geographies Research Group: 2010​

“Conflicting Dynamics at the Beach: A Landscape of Power? Case Study of Senegambia Beach Enclave Resort”. Presented at Atlas Africa Conference, University of Botswana, Gabarone June 2009. Accepted for article in Special Issue of Current Issues in Tourism

‘Extensive Living and Working within Tourism Research Settings: Ethics and Practice of Participant Action Research (PAR)‟, Critical Tourism Studies Conference, Split, Croatia June 2007.

“A Political Economy of Small Scale Business Development in Gambian Tourism”. PhD synopsis. Leisure Studies Association Conference, Bristol July 2006.​


Professional Consultancy ​

Trainer, Facilitator and Project Leader for Sustainable Tourism Training for Hotel Managers, Tourism and Hospitality Further Education teachers and Community Representatives on behalf of the NGO Sazani Associates in Zanzibar (2011)

Advisor to Fair Trade Wales: Development of Fair Trade in Tourism Principles in Wales (2011 - 2012)

Trainer and Facilitator for Niche Tourism Development Training of Tanzanian University Tourism Lecturers held at Soikione University, Tanzania, on behalf of UNESCO.  (2010)

Speaker: "Impacts of Mass Tourism in a Developing Country Context": Global Development Course Workshop organized by Ethical Events at University of London  (2007)

Member of the Responsible Tourism Partnership (RTP) a multi-stakeholder group monitoring and evaluating Responsible Tourism Development.  Members included: Gambia Tourism Authority, Gambia Hotel Association, Ground Tour Operator Association, ASSET, Federation of Tour Operators (FTO) (2004 - 2006)

Trainer and workshop facilitator on behalf of Gambia Tourism Authority for hotel and restaurant senior management staff on Corporate Social Responsibility and Environmental Resource conservation strategies in hotels and restaurants. Trainer for Gambian Civil Aviation Authority on Airport Security and Customer Relations workshop (2005 - 2006)

Member of the Human Resource Committee of the Gambia Tourism Authority ​ (2003 - 2006)

External Links

External Examiner Dublin Institute of Technology

Further Information

PhD Supervisor

Level 6 Field Study Co-ordinator with extensive experience of leading student visits to The Gambia and Morocco

Prince 2 Project Management

Higher Education Academy (HEA) Senior Teaching Fellow

Project Management 4 Sustainable Development (PM4SD) Foundation Certificate​