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Broadcast students lend support to McAllister’s FIFA campaign

​News | 13 April, 2021

Cardiff Metropolitan University

Sport Broadcast MSc students at Cardiff Metropolitan University have given their support and are using their talents to back one of Wales’ leading sports advocates in her election campaign for the international governing body of football, FIFA.

Professor Laura McAllister is one of the most influential policy makers in Welsh sport. A former Wales International football player, she has captained her country, been Chair of Sport Wales, is currently Chair of The Welsh Sports Hall of Fame and advises on policy for both the Union of European Football Associations (UEFA) and the Football Association of Wales (FAW).

As momentum has built around McAllister and her campaign – particularly prominent as the first UK female bidding for a seat on the council – MSc students from Cardiff Met’s Sport Broadcasting programme offered their expertise and support.

A team of students interviewed and produced a suite of digital assets including a promotional video, trailer and podcast to be used by the campaign team in the leadup to the elections. 

McAllister has gained support from a number of high-profile sports starts including Welsh football icons Ian Rush, Neville Southall and Jessica Fishlock, and Cardiff City’s Mick McCarthy and Will Vaulks (Cardiff City FC), in addition to leading sports and youth organisations such as the Football Association of Wales and the Urdd.

Election at the 45th UEFA Ordinary Congress takes place in Montreux, Switzerland, on 20 April 2021.

Dean of the Cardiff School of Sport and Health Sciences, Dr Katie Thirlaway said: “Professor McAllister’s bid to join the FIFA council is an important milestone for Welsh sports and placing her trust in our students is testament to the standards this programme has reached since it was established three years ago.

“I’m delighted our students have been able to support Professor McAllister in this way and I look forward to seeing the digital content appearing as part of her final days of campaigning.”


Listen to the podcast episode 
Watch the video