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Cardiff Metropolitan University Fill Quarter of Shortlist for National Marketing Award

​13/03/2018

The Pitch 2018.jpg

Met Marketing Magicians are one of three student teams representing Cardiff Met in the final round of the CIM's 'The Pitch' competition.

Three student teams from Cardiff Metropolitan University have been shortlisted in the Chartered Institute of Marketing (CIM)'s The Pitch competition.

The teams - 'Met-marketers: In the Loop', 'Team Protégé' and 'Met Marketing Magicians' – together make up a quarter of the twelve teams from across the UK going through to the final round of the competition.

Now in its seventh year, The Pitch sees students from leading universities compete to respond to a live client brief in a bid to win the title of 'Marketer of the future'. This year, teams put forward ideas to support Wilkinson Sword's shaving range appeal to a younger audience.

The team members - Isabelle-Amymae Pocknell, Bashaer Aldakhil, Harrison Jones, Nicole Thomas, Mark Cooke, Paige Churcher, Cathy Craven, Emily Morris and Chelsea Tame - study Marketing Management, and impressed the judges with their response to brief. The judging panel this year includes marketing experts from Wilkinson Sword, UNILAD, Mintel and CIM.

The shortlist will be narrowed down to three on 15 March, with the finalists being taken through to the CIM Marketing Excellence Awards on 12 April where the winning team will be announced and presented with the 'Marketers of the future' award.

Head of Department for Marketing and Strategy at Cardiff Met, Dr Paula Kearns said: "Entering three high quality teams for this prestigious competition is an achievement in itself. It reflects the talent Cardiff Metropolitan Marketing students have. I'm confident that their hard work will pay off and that their success in the competition will further cement our reputation us as a centre of marketing excellence."

Gemma Butler, Associate Marketing Director at CIM said: "We've been inundated with high-calibre applications this year. It's been fantastic to get a glimpse of the student talent across the UK and we're very much looking forward to seeing the finalists bring their ideas to life in the live final."

Sarah Wood, Marketing Director at Wilkinson Sword said: "It's brilliant to receive entries from across UK. The ideas are of such a high calibre and it's clear a lot of time, effort and creative thinking has gone into responding to our brief. Originality is shining through in each one! We're grateful to everyone who submitted and wish those shortlisted the best of luck in the final."