Cardiff School of Sport and Health Sciences>Courses>Sport Management - BSc (Hons) Degree

Sport Management - BSc (Hons) Degree


Key Facts

​​​​​UCAS Code: CN62 

Place of Study: 
Cyncoed Campus

Cardiff School of Sport & Health Sciences

Course Length:
Three years full-time.

Also available part-time and can be up to eight years. The part-time students join the full-time students for all modules. Therefore most of the modules are completed between 9.00am and 6.00pm on weekdays.

Part-time fees:
Charges are per single module unless specified: undergraduate = 10 credits. Please contact the programme leader for further information on modules to be studied part-time and how this will affect fees.

Meet the Team
Meet Steve Osbourne, Principal Lecutrer of the BSc Sport Managment degree at Cardiff Metropolitan University.

Endorsed by


Student Blog

Gemma Price 0- BSc Sport Management
I was able to transform a gym thanks to Sport Management at Cardiff Met
Hear Gemma's experience at Cardiff Met and how she was able to transform local gym in to a professional boxing club.

Student Blog

Ben - BSc Sport Management
I was able to start my own business thanks to Sport Management at Cardiff Met
Hear Ben's experience at Cardiff Met and how he was able to set up his own business.

Course Overview

​The Sport Management Degree will enable you to develop the critical understanding, professional knowledge, skills and attitudes needed to take up a managerial position in the ever expanding sport and activity industry. This could be in leadership roles associated with researching the contemporary issues and challenges associated with modern sport; developing and delivering community sport and activity; developing and managing appropriate structures and environments for elite sport and also the governance and administration of sport at a national and international level, in the modern era.

An essential component of being able to achieve this will be through gaining an understanding of how sport is run from a global perspective and an appreciation of the sport consumer as both a fan and a participant. You will also be afforded the opportunity to explore a wide range of management areas associated with making sport happen. These include finance, human resources, operations, events, media, communications and marketing.

We help you to understand and establish the guiding principles of what it means to be a manager in the industry today. Concepts such as quality, strategy and policy will be explored alongside your own personal and professional development; this will be through a sporting context but delivered in manner that will enable you to transfer your knowledge and skills into other sectors. The programme will provide you with a well-defined, contemporary foundation on which you can build your career.​

Excellent on-site facilities together with top class venues in Cardiff and the surrounding region, combine with a network of supportive industry partners to provide us with a comprehensive work-related and work-based learning programme. This is designed to enable you to apply the knowledge gained from the degree curriculum in real-world settings and gain valuable experience to use as a foundation for further study or future employment. We are a recognised education partner with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and our current students receive student membership of this industry professional lead body.

​Course Content​

The Sport Management degree offers you a module framework which provides the fundamental underpinning knowledge, skills and understanding to be able to work in a managerial role in the fast moving and exciting world of sport, together with the opportunity to channel your interests and aptitudes into one of four different pathways as you progress through the degree. The module content will allow you to reflect on the underlying business principles that help to sustain and develop the sport industry and there is a strong focus on entrepreneurship and strategic thinking which offers the potential for you to define and develop your own ideas for sport related products and services. These principles are underpinned by management theory and practice applied in a wide range of sport related settings.

Year one consists of six modules, two of which are common across the whole of the sports related offer at Cardiff Met. These core modules focus on helping to shape your professional and academic skills whilst also gaining some professional qualifications from the outset. The other four modules are all compulsory and consider the contexts in which sport management takes place and helps to ensure that a fundamental understanding is gained of the global sporting landscape; the sporting consumer; the environments in which sport takes place and the business of sport.

Level 4 (year one)

  • Research and Scholarship
  • Professional Development
  • Global Sports Industry
  • The Sport Consumer
  • Sport Marketing and Communication
  • Managing Sport and Physical Activity


  • Dwyiethrwydd (billingualism) 

Progression to year two affords the opportunity to start to tailor your programme to your chosen areas of interest. You can begin to focus on one of four pathways – research and insight, community sport, elite sport or sports administration and governance. Projects on the compulsory modules can be designed to align with these pathways and complement the more specific nature of the option modules. 

The compulsory modules build on the knowledge and understanding gained in year one but focus on the more functional aspects of managing sport such as enterprise, marketing and managing people. All these aspects of managing sport are underpinned with work related learning opportunities, largely based around the excellent facilities, events and activities offered on campus to the students, staff and the local community.

Level 5 (year two) 

  • Research Design and Practice
  • Professional Placement
  • Enterprise in Sport and Health
  • Applied Marketing and Communications
  • Managing People

  • Sport Policy and Insight
  • Sport and Physical Activity Participation
  • Managing Events
  • Business of Sport


The final year allows continued exploration of the pathways introduced in year two but with more flexibility in relation to the options followed. The opportunity to further develop your professional identity is provided through a work based learning module which operates in partnership with a range of industry organisations, regionally, nationally and internationally. With operational issues having been a focus in year two, you will now consider the higher order strategic, socio-cultural, political, ethical, governance and financial aspects of running sport which runs in parallel with the development of your own critical and analytical skills, important in more senior roles. This final year focuses upon developing you as an independent, reflective learner who can take control of your development and ensure that it aligns with your first step into graduate employment or further study.

Level 6 (year three) 

  • Final project
  • Industry Placement
  • Strategic Management
  • Economics of Sport


  • Contemporary Issues in Policy Development
  • Sport Consultancy
  • Planning for Sport
  • Managing High Performance Sport
  • Strategic Sport Event Management
  • Global Sport Governance
  • Digital Sports Marketing 

Learning & Teaching

Effective learning, teaching and assessment methods underpin the educational aims and the learning outcomes of all of our programmes and modules. Learning and teaching methods may include lectures, seminars, workshops, tutorials and work related practical sessions. These are also complimented by guest speakers and industry field trips that help to assimilate the learning. Our Virtual Learning Environment is also an integral aspect of the learning package that supports the needs of our students. 

Lead lectures introduce key topics and concepts, whilst seminars, tutorials, workshops and practical sessions focus on the application of key concepts with the aim of enhancing the student experience and engagement. You will also meet tutors on a one to one basis. As a school, we work hard to provide student-centred learning opportunities that deliver a high quality and flexible learning environment. 

Learning and teaching methods emphasise and facilitate the development of your critical reasoning, and encourage the integration of theory and practice. Throughout your programme, you will experience both tutor-led learning and self-directed methods of learning, increasing independence and reflection and encouraging you to develop a positive attitude toward lifelong learning. 

Our teaching and learning methods embed the Cardiff Met 'EDGE' (Ethical, Global, Digital & Entrepreneurial) skills which aim to ensure that you will be well equipped to demonstrate graduate attributes expected of you in an increasingly competitive world of work. We therefore aim to help you to develop into reflective professionals and critical scholars. In your sport programme at Cardiff Met, you will encounter a learning experience from induction to graduation that is coherent and develops your identity within your programme of study. 

Specific features of the learning experience on Sport Management include: 


  • Internationally renowned researchers and industry experienced tutors that are integral to the learning package offered to our students. 
  • World-class on-campus facilities which are utilised in order to enhance the student learning experience and apply the theoretical knowledge in a real world setting. 
  • Excellent industry partnerships which are used to underpin and enhance the delivery of the programme. 
  • All aspects of Learning and Teaching utilise the most recent research literature and are aligned to industry Professional Standards (CIMSPA – subject to accreditation). 
  • A degree programme that has been endorsed by industry partners and meets employer needs



The assessment strategies for each module vary to ensure that the most appropriate method is implemented for the relevant topics and stage of learning. Modes of assessment are designed to both enhance your learning experience and to acknowledge that you have fulfilled the learning outcomes linked to each module. Assessment also ensures that you have achieved the standard required to progress to the next stage or to qualify for an award (as articulated by the FHEQ and CQFW). Assessments support your learning experience by providing opportunities for you to engage in formative and summative assessments to test your knowledge, ability, skill, and critical understanding and to also develop crucial workplace related skills. 

The undergraduate modules are assessed by a combination of assessment types. For example: 

• written coursework

• poster presentations

• oral presentations

• portfolios

• seen and unseen exams

• practical skills

• other activities designed to assess, develop, and enhance academic and employability skills. 

You will be expected to complete a final project as part of the assessment of your Honours degree. Final projects are major pieces of work that may be research, enterprise, consultancy or community based projects. 

The nature of the Sport Management programme requires students to demonstrate both theory (evidence-based practice) and application (practical skills), and therefore assessments within Sport Management modules include both theoretical assessments alongside practical assessments in applied settings such as events and group activities.

Employability & Careers

The Cardiff Met EDGE supports you to thrive in the modern world. Throughout your degree you will experience a range of opportunities to develop your Ethical, Digital, Global and Entrepreneurial competencies through problem-based learning, real-world industry case studies, integrated work experiences on campus and opportunities for work-based learning placements off campus. We will ensure that you get a range of opportunities to develop transferable skills such as communication, team work and leadership. 

During your first year of study you will get the opportunity to undertake technical qualifications in a range of industry relevant areas including sport coaching, exercise training & health and safety. These opportunities will ensure that you have the appropriate qualifications and experience to apply for one of the many work placement opportunities on offer both on and off campus. We will also support you to seek opportunities to work or study abroad. Work placements can give you a critical EDGE in gaining professional employment on graduation. Students who have graduated from the Sport Management programme have gone on to work in careers both within and beyond the Sport Industry. 

Graduates from Sport Management are now working in professional and semi-professional sport, national agencies and governing bodies of sport, local authority and social enterprise based organisations, community related organisations, as well as commercial sport and fitness. 

Many students also pursue their own opportunities and set up businesses based on ideas that they have generated during their studies. There is on-going enterprise support available from the Centre for Entrepreneurship designed to help provide the best chance to create a successful enterprise. This includes business mentoring, funding advice, free office space and networking opportunities. 

Other students have continued onto further study through our MSc Sport Leadership programme for example and then further progressed to doctoral level studies. You can also progress onto more generic Masters level business and management programmes including the Master of Business Administration (MBA) at Cardiff Met or other Higher Education institutions offering similar courses.

Entry Requirements​ & How to Apply

Applicants should normally have five GCSEs including English Language (or Welsh First Language) and Maths* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England), plus 112 - 120 points from 3 A levels (or equivalent).  Typical offers may include:

  • A Levels: 112 - 120 points to include grades BB. Welsh Baccalaureate – Advanced Skills Challenge Certificate will be considered as a third subject

  • RQF BTEC National Extended Diploma / Cambridge Technical Extended: DMM to overall in a relevant subject
  • VTCT Extended Diploma in Sports Studies with DMM overall
  • Irish Leaving Certificate: 112 - 120 points from Highers to include 3 x H2 grades (minimum grade considered at Higher is H4)​
  • Scottish Advanced Highers: 112 - 120 points with grades CC
  • Access to Higher Education Diploma: Pass with 15 credits with Distinction and 30 credits with Merit
  • Successful completion of the Cardiff School of Management Foundation Programme**
  • Applicants should preferably ha​ve a strong sporting profile

*For Welsh applicants sitting the reformed Mathematics GCSE, we will accept either GCSE Mathematics or Mathematics – Numeracy.

**The Cardiff School of Management Foundation is based on the Llandaff campus.

Applicants are normally made an offer based on the details above. Typical offers will be made within the tariff range detailed above and will be based on the strength of your overall application, including your academic and sporting profile. For applicants who are only undertaking 2 A levels (or equivalent) or are not predicted to meet the standard tariff offer above, applications will be considered based on the strength of the whole academic profile and we may issue a graded offer in lieu of an offer using the UCAS Tariff.

If you are studying combinations of the above, or if your qualification isn't listed, please either contact Admissions or refer to UCAS Course Search for the entry requirements​.  Further information on our entry requirements, including qualifications from the EU can be found by clicking here.

International Applicants
Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Sport Applicant Days:
Successful applicants will be invited to a Sport Specific Applicant Day as part of the application process. For more information about Sport Open and Applicant Days, please click here.

Successful applicants are expected to give first priority to the university sports teams throughout their undergraduate careers. 

Selection Procedure:
Selection is based on the receipt of a completed UCAS application and attendance to a Sport Applicant Day.

How to Apply:
Applications for this course should be made online to UCAS at For further information please visit our How to Apply pages at

Part-time applications should be made direct to the University at:

Recognised Prior Learning (RPL) and Credit Transfer into year 2 & 3

If you are interested in transferring credit from another institution to study at Cardiff Met for a course which accepts entry for year 2 and/or 3, you can find further information on this and information on how to apply on the RPL page. Please contact Admissions for any queries that you have on RPL.

Mature students

A mature applicant is anyone over the age of 21 who didn't go to university after school or college. Cardiff Met welcomes applications from mature applicants and further advice and information can be found here.


Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044 or email

For course specific enquiries, please contact the Programme Support Team:

Full terms and conditions in relation to accepting an offer to study at Cardiff Metropolitan University can be found by visiting