Bethan Gordon MSC BSc PGCE FHEA

bethan-gordon-150px.jpgMSC BSc PGCE FHEA
t: 02920 416661

Specialist Subject Areas

Product Design. User Centered Design & User Testing Environments.


MSc Multimedia
PGCE Further & Higher Education
BSc (Hons) Product Design & Manufacture
Fellow of the Higher Education Academy


I am driven by developing new knowledge that can make a difference and do so through my research. My research is concerned with keeping it real when user testing products, why? Because if we can design and produce the most appropriately designed products, we can make a difference in everyday life. My research currently forms part of my PhD work. My specific user centered design approach has been explored in a number of knowledge Transfer Partnerships and is currently having a positive impact on the design industry. I am a member of the Perception Experience Lab and PAIPR research group. I have 14 years of academic and industrial experience. I am currently the Head of undergraduate Studies and play a role in developing the CSAD curriculum. I have also been the Programme Director for both the BA BSc (Hons) Product Design Programme. I have been a moderator for one of Cardiff Metropolitan University’s collaborative partners programme; the FDA Contemporary Furniture Design course at Bridgend College I have external examined an MA by Research for Huddersfield University, External Examine BA Product Design at Middlesex (AKTO Partner) and currently examine the MA Product Design at Nottingham Trent University. During this time I have researched and published at a number of International Conferences concerning Design Education and User testing in Design.

I am currently in the process of completing my PhD titled: Keeping it real – the potential for rapidly created simulated environments to mimic context of use scenarios in product user testing scenarios

Current research

A member of the PAIPR research group and to this end I research different user testing methodologies for products and the development of augmented environments that replicate the context of use.

Currently in the process of completing my PhD titled: Keeping it real – the potential for rapidly created simulated environments to mimic context of use scenarios in product user testing scenarios

Principal Publications, Exhibitions and Awards

2nd International Conference on Design Creativity, Glasgow, UK, 2012: ‘Play, Autonomy and the Creative Process’

10th Engineering & Product Design Education (EPDE) 2008: A Tool for Developing Creativity.

10th Engineering & Product Design Education (EPDE) 2008: Emulation of real life environments for user testing.

9th Engineering & Product Design Education (EPDE) 2007: Paper Presentation: Shaping Design Graduates: Assessing and Developing Core Competencies

Product Design Research (PDR) 2006: Paper Presentation: Emulation pf Real Life environment when user Testing.

8th Engineering & Product Design Education (EPDE) 2006: Paper Presentation: Developments in Teaching Approaches: ‘A Novel Approach to Learning Reinforcement’.

7th Engineering & Product Design Education (EPDE) 2005: Paper Presentation: Modular Degrees Fail to Deliver.

Home-Orientated Information & Telematics 2005: Paper Presentation: The traditional design process versus a new design methodology. A comparative case study of a rapidly designed Information Appliances.

Computer-Aided Industrial Design & Conceptual Design.2005: Paper Presentation: How to Design & Prototype an information appliance in 24 hours – integrating product & interface design processes.

Enterprise Projects and/or Industrial links

I am currently working with; Odoni Elwell and Window Cleaning Warehouse both Knowledge Transfer Partnerships (KTP). I conducted a Strategic Insight Placement (SIP) at Frontier Medical.

I work with a number of leading design consultancies and this work contributes to my research.