Strategic Marketing Master's Degree - MSc/PgD/PgC

The MSc Strategic Marketing will be awarded on successful completion of 180 credits: 120 credits of compulsory taught modules and either a 60 credit Dissertation, or 40 credit Marketing Plan or Launching a Strategic Marketing Project and one 20 credit optional taught module.

For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester).

For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters).

Compulsory Modules

• Omnichannel Marketing (20 credits)
• Strategic Marketing Management (20 credits)
• Social Media and Influencer Marketing (20 credits)
• Consumer Insights (20 credits)
• Marketing Intelligence (20 credits)
• Content Marketing (20 credits)

Optional Modules* (20 credits each)

• Effective Brand and Advertising Management (20 credits)
• Strategic Global Marketing (20 credits)
• In Search of Creativity, Innovation & Difference (20 credits)

Select ONE Project Module

• Dissertation (60 credits)
• Marketing Plan (40 credits)
• Launching a Strategic Marketing Project (40 credits)

*Optional modules are delivered subject to demand and availability.

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers  and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing.  Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

Assessment on the programme is mixed and will include a variety of formats​.

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas:

• Advertising/ Communications
• Consumer behaviour
• Branding
• Digital and E marketing
• Market Research
• Media integration
• International Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.​

All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

International Applicants

Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. For full details about how to apply and English Language qualifications please visit the International pages on the website.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

Selection Procedure:

Selection for this course is through an application form.

How to Apply:

Applications for this course should be made direct to the university via our self-service facility.

Two full references to be uploaded with your application.

For further information please visit our How to Apply pages at www.cardiffmet.ac.uk/howtoapply.

If you are interested in using credit from another institution, or have obtained qualifications and/or experience to study for a course at Cardiff Met, you can find further information on this as well as information on how to apply on the RPL page.

For general enquiries please contact the Admissions Team on 029 2041 6044 or email askadmissions@cardiffmet.ac.uk.

For course specific enquiries, please contact the programme leader, Dr Antje Cockrill: 

Email: ACockrill@cardiffmet.ac.uk