Professor Delyth James


​​​Professor Delyth Higman James

PhD, MSc, BPharm (​Hons), GPhC, FRPharmS, FHEA

Professor of Health Psychology in Pharmacy Practice

Principal Lead for REF (Health Sciences)


Telephone: +44 (0)29 2041 6526

Twitter: @delythhjames​


​As a Professor of Health Psychology in Pharmacy Practice and registered Pharmacist, Delyth's main area of teaching relates to the psychology of medicines use. Delyth also undertakes teaching through the medium of Welsh and is interested in the role of native language within healthcare consultations.


  • MSc Health Psychology - Health Psychology and the Health Psychologist; Changing Health Behaviour; Research Methods & Design
  • Psychology, BSc (Hons) - Health Behaviour Change

Dissertation Supervision

  • MSc in Health Psychology
  • Masters Health and Social Science Research Methods [MRes]
  • BSc (Hons) Psychology: Health Psychology

Recent Visiting Lecturer Appointments

  • 2019 - Visiting Lecturer, Coleg Cymraeg Cenedlaethol, Doctoral College
  • 2016-19 Postgraduate Certificate in Independent Prescribing, Cardiff University.
  • 2015-17 MSc in Clinical Research, Cardiff School of Pharmacy & Pharmaceutical Sciences, Cardiff University.
  • 2015-17 MPharm Degree, Cardiff School of Pharmacy & Pharmaceutical Sciences, Cardiff University.

Recent External Examiner Appointments

  • 2018 - 2022 MSc in International Policy and Practice, School of Pharmacy, University College London (UCL).
  • 2014 - 2018 MSc in Clinical Pharmacy Practice, University of Central Lancashire (UCLAN).
  • 2015 - 2018 MSc in General Pharmacy Practice, University of East Anglia (UEA).
  • 2016 - 2018 Health Education England (HEE), London & Southeast, Pre-registration Pharmacist, OSCE assessments.​


Delyth is Professor of Health Psychology in Pharmacy Practice. Her research interests lie in the psychology of patient and healthcare practitioner behaviours that underpin effective medicines use. She is particularly interested in understanding patients' beliefs about medicines and how these can be addressed during the consultation to optimise medication use. Other areas of expertise include patient self-medication behaviours, medication adherence, consultation skills, motivational interviewing (MI) and the role of Welsh language in healthcare. Delyth's extensive experience of teaching in these areas is informed by evidence-based research.​​

Research Degree Supervision

In 2020, Delyth was nominated and short-listed for the UK PhD Supervisor of the Year Award, FindAUniversity Ltd.

Research Degree Supervision


2019 - current Derith Rhisiart, Role of native language in motivational interviewing and behaviour change consultations (PhD Scholarship funded by Coleg Cymraeg Cenedlaethol)

2018 - current Elizabeth Sheils, Adherence-related medication beliefs in patients with psoriatic arthritis, School of Pharmacy & Pharmacology, PhD, University of Bath


2018 - 2023 Dr Sarah Brown, Visualising hypertension, and medication adherence (KESS2 funded)

2018 - 2022 Dr Jen Ward, Positive Psychology intervention in a community pharmacy setting (KESS2 funded PhD studentship)

2014 - 2019 Dr Fadya Al-Hamadani, Factors affecting the safe administration of medicines in care homes, PhD (Cardiff University)

2002 - 2005 Dr Rauja Abdel Tawab, Development, and validation of the medicines related consultation framework (MRCF), PhD (University of Brighton)

PhD Viva Voce Examinations (n=16)

  • University College London (UCL) (x4)
  • King's College London (KCL) (x3)
  • University of Bath (x2)
  • University of Manchester
  • University of Nottingham
  • Liverpool John Moore's University
  • University of Bradford
  • University of Aberdeen
  • University of East Anglia
  • Cardiff University (conducted in Welsh)

Recent Research Grants

2023 RCBC Wales, Building Research Capacity for Nursing & Allied Health Professionals and Pharmacists; First into Research Scholarship. "Exploring Vaccine Hesitancy Among Welsh Prison Residents: A Qualitative Study". Christopher Smith, Dr Kate Isherwood, Prof Delyth H James (£12k) with Benjamin Gray, Stephanie Perret (Public Health Wales).

2023 Coleg Cymraeg Cenedlaethol, 50% PhD Scholarship. 'Deall prosesau rhesymu a gwneud penderfyniadau disgyblion sy'n gadael ysgolion cyfrwng Cymraeg i fynd i astudio trwy gyfrwng y Saesneg mewn Colegau Addysg Bellach'. Dr Mirain Rhys, Katharine Young, Prof Delyth James (£33,000).

2023 Public Health Wales, Behavioural insights about enablers and barriers to patients returning inhalers to the community pharmacy for safe disposal. Prof Delyth James, Heidi Seage, Dr Rhiannon Phillips, Dr Sarah Brown, Dr Britt Hallingberg (£25,000).

2022 Cardiff Metropolitan University, Research Wales Innovation Fund - A transdisciplinary feasibility study of the use of a Blood Pressure visualisation platform (Vista_BP) in GP surgeries in Wales. Prof Delyth James, Dr Barry McDonnell, Dr Britt Hallingberg, Sarah Brown, Dr Imtiaz Khan, Dr Paul Angel & Owen Stickler (£30k).

2022 Welsh Government, The development of a decision aid for women and girls who are considering use of Valproate to manage their Epilepsy. Dr Rhiannon Phillips, Prof Delyth James (£10,000).

2021 Welsh Government, Pharmacy - Delivering a Healthier Wales. Steroid Safety Solutions: Development and Impact of a Pharmacy Steroid Advice Service on Patient Safety & Profession. Dr Lynnette James, Prof Aled Rees, Prof Delyth H James (£18,477).

2020 Ser Cymru - Tackling COVID-19 Funding. COVID-19 public experiences in Wales: A longitudinal mixed-methods study of attitudes, beliefs, and behaviour in response to the coronavirus pandemic. In partnership with Cardiff University and SAIL Databank, Swansea University. Dr Rhiannon Phillips Dr Britt Hallingberg, Dr Heidi Seage, Dr Nick Perham, Advisors: Prof Diane Crone & Prof Delyth James (£102,000).

2020 Coleg Cymraeg Cenedlaethol, 100% PhD Scholarship. Deall prosesau rhesymu a gwneud penderfyniadau disgyblion sy'n gadael ysgolion cyfrwng Cymraeg i fynd i astudio trwy gyfrwng y Saesneg mewn Colegau Addysg Bellach'. Dr Mirain Rhys, Prof Delyth James (£66,000).

2019 Knowledge Economy Skills Scholarships (KESS 2), European Social Funds (ESF) PhD scholarship. Developing a theory-based understanding of the factors that contribute to the decision to donate whole blood (and /or platelets) in young people in Wales. Dr Heidi Seage, Dr Delyth H James, Amanda Davies, Claire Glennan (£80,000).

2019 RCBC Wales, Building Research Capacity for Nursing & Allied Health Professionals and Pharmacists; First into Research Scholarship. Designing an intervention to improve the timeliness of medicines supply and clinical information at discharge from hospital. David Mcrae, Dr Delyth H James (£10,744).​


Key Refereed Journal Articles

Smith J, Seage CH, Lane E, James DH (2023). Using the Theoretical Domains Framework to Uncover the Barriers and Facilitators of Medication Adherence in Parkinson's Disease. Exploratory Research in Clinical and Social Pharmacy.

Dale C, Seage CH, Phillips, R, James DH (2023). The Role of Medication Beliefs in COVID-19 Vaccine and Booster Uptake in Healthcare Workers: An Exploratory Study. Healthcare. 11, 1967.

Sheils, E, Tillett W, James D, Brown S, Diack C, Family H, Chapman S (2023). Changing Medication-Related Beliefs: A Systematic Review and Meta-Analysis of Randomized Controlled Trials. Health Psychology (accepted/ in press).

Ward JL, Sparkes A, Rickets M, Hewlett P, Prior A, Hallingberg B, James DH (2023). Development of a Positive Psychology Well-Being Intervention in a Community Pharmacy Setting, Pharmacy. 11 (1), 14;

Phillips R, Hallingberg B, Evans J, Taiyar K, Torrens-Burton A, Cannings-John R, Gillespie D, a Williams D, Shiels L, Ashfield-Watt P, Hughes K, Thomas-Jones E, James D, Wood F. (2022). Perceived threat of COVID-19, attitudes towards vaccination, and vaccine hesitancy: A prospective longitudinal study in the UK. British Journal of Health Psychology. Article DOI: 10.1111/bjhp.12606

Phillips R, Taiyari K, Torrens-Burton A, Cannings-John R, Williams D, Peddle S, Campbell S, Hughes K, Gillespie D, Sellars P, Pell B, Ashfield-Watt P, Akbari A, Seage CH, Perham N, Joseph-Williams N, Harrop E, Blaxland J, Wood F, Poortinga W, Wahl-Jorgensen K, James DH, Crone D, Thomas-Jones E, Hallingberg B (2021) Cohort Profile: The UK COVID-19 Public Experiences (COPE) prospective longitudinal study of health and well-being during the SARSCoV2 coronavirus pandemic. PlosOne

Brown SL, McRae D, Sheils E, McDonnell BJ, Khan I, James DH (2022). The effect of visual interventions on illness beliefs and medication adherence for long-term conditions: a scoping review of the literature and mapping to behaviour change techniques (BCTs). Research in Social and Administrative Pharmacy. 18; 3239-3262.

Hallingberg B, Williams D, Cannings-John R, Hughes K, Torrens-Burton A, Gillespie D, Sellars P, Pell B, Akbari A, Ashfield-Watt P, James DH et al (2021). Protocol for a longitudinal mixed-methods study of psychosocial determinants of health behaviour, health and well-being outcomes during the COVID-19 pandemic: The UK COVID-19 Public Experiences (COPE) Study. BMJ Open.

McRae D, Gould A, Price-Davies R, Tagoe J, Evans A, James DH (2021). Public Attitudes towards Medicinal Waste and Medicines Reuse in a 'Free Prescription' Healthcare System. Pharmacy. 2021; 9(2):77.

Chamberlain R, Huyton J, James DH (2020). Pharmacy Technicians Roles and Responsibilities in the Community Pharmacy Sector: A Wales Perspective. Pharmacy. ISBN 978-3-03936-543-2 (Hbk); ISBN 978-3-03936-544-9 (PDF)

Alves A, Green S, James DH (2019). Deprescribing of medicines in care homes - a 5-year evaluation of primary care pharmacists' practices. Pharmacy. 7, 105; doi:10.3390/pharmacy7030105

James D, Yemm R, Deslandes R (2018). A novel behaviour change learning activity for pharmacy undergraduate students. Pharmacy Education. 18 (1) 1-8.

Kember J, Hodson K, James DH (2018). The public's perception of the role of Community Pharmacists in Wales. International Journal of Pharmacy Practice. 26(2), pp.120-128 DOI:10.1111/ijpp.12375

James, D.H., Mantzourani, E., Porter-Floyd, G. (2017). Pharmacy students' reflections on a 'mock medicines' activity: Exploring intentional and unintentional nonadherence. Pharmacy Education, 2017; 17 (1) 1 - 7

Mcrae D, Allman, M., James, DH (2016). The redistribution of medicines: could it become a reality? International Journal of Pharmacy Practice. DOI 10.1111/ijpp.12275

Warburton J, Hodson KL & James DH (2014). Antibiotic intravenous to oral switch guidelines: Barriers to adherence and possible solutions. International Journal of Pharmacy Practice. DOI: 10.1111/ijpp.12086.

Abdel-Tawab R, James DH, Fichtinger A, Clatworthy J, Horne R & Davies G (2011). Development and validation of the Medication-Related Consultation Framework (MRCF). Patient Education and Counselling. 83 (3): 451-7.

French DP & James DH (2008). Reasons for the use of mild analgesics among English students. Pharmacy World & Science. Vol 30 (1): 79-85.

James DH & French DP (2008). The development of the Self-Medicating Scale (SMS): a scale to measure people's beliefs about self-medication. Pharmacy World & Science. 30: 794-800.

French DP, James DH, Horne R, Weinman J (2005). Causal beliefs and behaviour change post-myocardial infarction: How are they related? British Journal of Health Psychology. Vol 10, 167-182.

James D, Nastasic S, Horne R & Davies G (2001). The design and evaluation of a simulated-patient teaching programme to develop the consultation skills of undergraduate pharmacy students. Pharmacy World & Science, Vol 23(6): 212-216.

Horne R, James D, Petrie K, Weinman J & Vincent R (2000). Patients' interpretation of symptoms as a cause of delay to reach hospital in acute MI. Heart, Vol 83, No 4, p388-393.

Book Chapters

McRae D, Gould A, Price-Davies R, Tagoe J, Evans A, James DH (2022). Public Attitudes towards Medicinal Waste and Medicines Reuse in a 'Free Prescription' Healthcare System. In Parastou Donyai (Ed) Medicines Reuse. MDPI, Basel, Switzerland. ISBN 978-3-0365-4090-0 (Hbk); ISBN 978-3-0365-4089-4 (PDF). (This book is a reprint of the Special Issue on Medicines Reuse published in MDPI Pharmacy).

Chamberlain R, Huyton J, James DH (2020). Pharmacy Workforce Support Personnel. Pharmacy Technicians Roles and Responsibilities in the Community Pharmacy Sector: A Wales Perspective. In Desselle SP and Hohmeier KC (Eds.) Pharmacy Workforce Support Personnel. MDPI, Basel, Switzerland. ISBN 978-3-03936-543-2.

James DH & Patel J (2015). Cardiovascular Cases: Deep Vein Thrombosis (DVT) and warfarin. In Francis SA, Smith F, Malkinson J, Constanti A & Taylor K (Eds). Integrated Pharmacy Case Studies. Pharmaceutical Press, London.

James D & Horne R (2000). The role of patients' perceptions of illness in care-seeking behaviour. In: Gard P (Ed). A Behavioural Approach to Pharmacy Practice. Blackwells Science. Chapter 5.


The Conversation (2016). Pharmacists May accept Re-dispensing Medicines, but will Patients? Dr Delyth James (Cardiff Metropolitan University) and David Mcrae (Research Pharmacist, Cwm Taf University Health Board).​.


Delyth is a Professor of Health Psychology in Pharmacy Practice within the School of Sport and Health Sciences at Cardiff Metropolitan University and elected Vice-Chair of the Professoriate. Over her career Delyth has generated a total grant income of nearly £2m for conducting scholarship and research activities.

She is a registered pharmacist with over 20 years' experience of working in clinical practice in London and the Southeast of England. Delyth's academic career (in England and Wales) has focussed on close collaboration with healthcare professionals to undertake applied research and innovative practice. Delyth's research draws on psychological theory to address problems which are central to the way people use medication.

She works at the interface of a range of other disciplines such as digital technology, art & design, and physiology to inform several different projects. Her specific areas of interest are in developing visual communication to support medication-taking, designing complex interventions in healthcare, and educating professionals to conduct effective consultations to support behaviour change.

Over her career published over 100 outputs and presented widely at national and international conferences. She is an Associate Editor of the International Journal of Pharmacy Practice, sits on the Editorial Board of Pharmacy, and has reviewed manuscripts for over twenty other journals. Delyth has been Vice-Chair and member of the adjudicating panel and organising committees for the Royal Pharmaceutical Society Pharmacy's Practice Research Annual Conference and the Health Services & Pharmacy Practice Research Conference.

Delyth is a Fellow of the Royal Pharmaceutical Society of Great Britain, and Fellow of the Higher Education Authority. She is also a member of the British Psychological Society and Division of Health Psychology. She is an active member of the NHS Wales Research Ethics Committee and the Pharmacy Research Wales steering group.

Career History

Delyth graduated from the University of Bath in 1988 with a Bachelor of Pharmacy (Hons) degree. After completing her pre-registration training in hospitals within the Oxford NHS Region, she joined Charing Cross Hospital as a Resident Pharmacist and gained sponsorship to complete a full-time MSc in Clinical Pharmacy at the School of Pharmacy, University of London. After 5 years working as a renal pharmacist with an education and training role, she travelled to work as a clinical pharmacist in a military hospital in Saudi Arabia.

On return to the UK, Delyth started a PhD in Health Psychology at the University of Brighton with Professor Robert Horne (now at University College London) and Professor John Weinman (now at King's College London). Her PhD thesis was entitled 'Patients' perceptions of myocardial infarction and adherence to treatment'. She subsequently joined the academic staff at the School of Pharmacy, University of Brighton as a Senior Lecturer. Delyth then worked for Kent, Surrey and Sussex Workforce Development as an education & training pharmacist before taking up a post at Brighton & Hove Primary Care Trust (PCT) as Principal Pharmacist to implement the Older People National Service Framework, medicines management agenda.

Delyth moved back to Wales in 2005 to take up a post at the School of Pharmacy & Pharmaceutical Sciences at Cardiff University. There, she was a Senior Lecturer Teaching & Scholarship and Programme Director for the MSc in Pharmacy Clinical Practice (Community and Primary Care), tutor for the non-medical prescribing course with teaching input into all levels of the undergraduate and postgraduate portfolio of programmes.

Delyth took up her post as a Senior Lecturer in Health Psychology at Cardiff Metropolitan University in 2015. She was promoted to Principal Lecturer in Health Psychology in 2018 when she took on the role of REF Coordinator for Health Sciences. In 2020, she was made Professor of Health Psychology in Pharmacy Practice in recognition of her extensive contribution to innovation in clinical practice, underpinned by research and scholarship.

University ​Roles

  • 2023 - current Vice-Chair of the Professoriate, Cardiff School of Sport & Health Sciences
  • 2022- Women to Reader and Professorship Group, Action Learning Set Facilitator
  • 2018-2022 Research Excellence Framework (REF) Coordinator, Health Sciences
  • 2021-2022 Open Research Policy Working Group, Research & Innovation Services, Cardiff Metropolitan University
  • 2018-2022 Research & Innovation Committee, Cardiff School of Sport & Health Sciences
  • 2016- current Health Sciences (UoA3) REF Panel member

External Membership

  • STEM Ambassador (Hub Wales)
  • Fellow of the Royal Pharmaceutical Society (FRPharmS)
  • NHS Wales Research Ethics Committee (REC1)
  • Pharmacy Research Wales Strategic Planning and Implementation Group
  • Fellow of Higher Education Authority (FHEA)
  • British Psychological Society (BPS)
  • Division of Health Psychology (DHP)
  • General Pharmaceutical Council (GPhC)

Editorial Roles

  • 2022- Associate Editor, International Journal of Pharmacy Practice (IJPP). Oxford University Press.
  • 2020- Editorial Board, Pharmacy, MDPI.


  • 2019- Pharmacy Research UK.
  • 2019-2022 Association of Research and Administrators (ARMA) UK.​