Dr Heidi Seage



   Position: Senior Lecturer in Health Psychology, Programme director MSc in Health Psychology
   School: Cardiff School of Sport and Health Sciences
   E-mail: hseage@cardiffmet.ac.uk
   Twitter: @Hseage
   Telephone: +44 (0)29 2020 5991
   Room No: D3.10a


Programme Director

  • Programme Director Health Psychology – MSc
Module Leader
  • UG: Human Genetics and Healthcare
  • MSc: Changing Health Behavior
  • MSc: Biopsychosocial Issues in Healthcare
Undergraduate Supervision
  • BSc (Hons) Psychology Undergraduate projects
  • WVAP Placements Level 5 & 6
Post Graduate Supervisor
  • MSc Health Psychology Dissertations
  • PhD: Predicting weight gain in medium secure inpatient setting
  • PhD: Developing a theory-based understanding of the factors that contribute to the decision to donate whole blood (and/or platelets) in young people in Wales.


  • Seage, C. H, Glover, E & Mercer, J. (2019) Receiving a diagnosis of Pernicious Anaemia: exploring experiences of relationships with health professionals. Journal of Patient Experience.
  • Seage, C H (2019) Stigma in Pernicious Anemia. Invited speaker at Vitamin B12 treatment and Diagnosis Conference, Manchester UK
  • Seage,. C. H, Prior, A. & Richardson (2019) Stigma in binge eating women of normal weight status. British Feeding and Drinking Group Annual Meeting, Swansea
  • Davies, J , Seage, C. H, Watt, A, Hewlett, P., Bagshaw & Deslandes P (2019) Weight gain in psychiatric inpatients was unrelated to medication, treatment duration or sociodemographic factors. British Feeding and Drinking Group Annual Meeting, Swansea, 130(1) 302
  • Seage, C (2018) Living with PA exploring the link between stigma & wellbeing. Journal of psychosomatic research. Vol.113, pp.72-73
  • Davies, J; Hewlett, P, Seage, C. H, Watts, A & Bagshaw, R. Weight gain (2018): The role of attentional bias. QFMHS Newsletter :Managing Obesity in secure services. Edition 36
  • Seage, C. H (2017) The diet paradox why your subconscious makes you crave unhealthy foods. The conversation.
  • Seage, C. H. & Lee, M. (2016) Do disinhibited eaters pay increased attention to food cues. Appetite, 108,  Pages 151–155
  • Seage, C H (2016) Pernicious Anemia’s impact on well-being- the stigma of living with the ‘fog’. Invited Speaker at the Pernicious Anemia Tenth Anniversary Conference, Birmingham, UK
  • Seage, C. H (2014) Understanding Stigma in Pernicious Anemia. Conference for the European Health Psychology Society, Limmasol Cyprus
  • Lee, M.D, Fouquet, C. H and Seage, C. H (2012) Neutral cues paired with chocolate reward increase food craving in healthy weight non restrained participants. Annual Meeting for the Society for the study of Injestive Behaviour (SSIB), Zurich, Switzerland.
  • Balgrove M. Henley-Einion, J., Barnett, A., Edwards, D & Seage, C. H (2011). A replication of the 5-7 day dream lag effect with comparison of dreams to future events as a control for baseline matching. Consciousness and Cognition; 20, 384–391.
  • Seage, C H (2011) Attention to conditioned food cues. Annual meeting of the British Feeding and Drinking Group, Belfast, UK.
  • Seage, C H (2011) Understanding attention to food cues. Appetite Research Day, Birmingham, UK.
  • Seage, C H (2011) Exploring the role of conditioning in attention to food cues. Annual Meeting of the Society for the study of Injestive Behaviour, Florida USA.
  • Kloep, M., Hendry, L. B, Gardener, C. and Seage, C. H (2010) Young people’s view of their present and future selves in two deprived communities. Journal of community and applied social psychology.
  • Seage, C H and Lee, M. D (2010) Manipulating attentional bias to food stimuli: can attentional retraining impact on ad libitum intake and hunger. Annual Meeting for the Society for the study of Injestive Behaviour (SSIB), Pittsburgh, USA.
  • Seage C. H (2010) The effect of motivational state and incentive salience of conditioned food cues on attention. Welsh Institute of Cognitive Neuroscience Annual Conference (WICN), Deganwy, Wales.
  • Seage, C. H (2010) Can attentional retraining influence ad libitum intake and appetite sensations. Annual Meeting of the British Feeding and Drinking Group, Maastricht, Netherlands.
  • Seage, C. H (2009) The role of disinhibition in attentional bias to food stimuli. Welsh Institute of Cognitive Neuroscience (WICN), Summer Meeting. Cardiff, UK.


Heidi Seage is a Senior Lecturer in Health Psychology. She teaches on both thee Undergraduate and Postgraduate programme on areas related to health and wellbeing. She is the Programme Director for the MSc in Health Psychology Programme.

Heidi’s research interests are around the psychology of overeating. The main focus of her research has been to understand cognitive mechanisms that contribute to the development of obesity. She is also interested in exploring the psychological impact of Pernicious Anaemia.

She is a Chartered Psychologist and full member of the BPS Division of Health Psychology. Heidi is also Fellow of the Higher Education Academy.