Cardiff School of Management>Courses>Advertising and Marketing Management - BA (Hons) Degree

Advertising and Marketing Management – BA (Hons) Degree

Entry Year

The BA (Hons) Advertising and Marketing Management at Cardiff Met is a marketing specialist degree which has been developed in conjunction with the Institute of Practitioners of Advertising (IPA) syllabus ensuring that teaching content is well aligned to industry expectations. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain both the academic knowledge and practical skills needed to gain employment in the advertising and marketing industry.

The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.

The degree in Advertising and Marketing Management will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.

This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. Enabling students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate market able to contribute effectively to all elements of marketing. You will be well equipped with a range of practical skills as you will be taught to use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.

In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face-to-face.

The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable marketing graduates. You will enter a 'think tank' of advertising and marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry.


Course Content

Foundation Year (Year 0)

This programme can incorporate a Foundation Year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

​​1. Students who have not achieved the required A-Level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Further information about the Foundation Year can be found by clicking here.

Degree

The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from practitioners from companies.

You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in an Advertising and Marketing career.

Year One

You will follow 120 credits of core modules:

  • Introduction to Marketing* (20)

  • Digital Media for Marketers (20)

  • Finance for Managers* (20)

  • Managing People & Organisations* (20)

  • Law and the World of Business (20)

  • Advertising and Sales Techniques (20)

*Module available through the medium of Welsh


Year Two
You will follow 100 credits of core modules and you can choose 20 credits of optional modules:

Core modules:

  • Consumer Behaviour (20)

  • Creative Marketing Communication for Advertising (20)

  • Digital Analytics (20)

  • Marketing Research Methods (20)

  • Advertising in Practice including Work Placement (20)


Optional 20 credit module choice from**:

  • Search Marketing: Content, SEO + PPC (20 credits)

  • Mobile and Social Media Marketing (20 credits)

  • Sports, Events and Sponsorship Marketing (20 credits)

In year two there you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.


Year in Industry: The option of spending a year in industry between the 2nd and final years has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.


Year Three/Year Four

Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.

Students follow 100 credits of core modules and then choose 20 credits of option modules.

Core modules:

  • International and Global Marketing (20)

  • Account Management for Marketers (20)

  • Strategic Advertising Management (20)

  • Advertising Project OR Dissertation (40)


Option modules**:

  • Content, Copyright and Creativity (20)

  • Strategic Sales Management (20)

  • Global Sporting Events (20)

  • Innovation and Entrepreneurship (20)

  • Industrial work experience (20)


**Please note that optional modules are delivered subject to demand and availability

Learning & Teaching​

The student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies, case studies, projects, tutorials, practical exercises, supplemented by the use of appropriate support materials, lectures from business experts, videos and computer software. Active engagement with the subject material enhances learning and many of the learning strategies used promote this.

Lectures
Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.

Modular Subject Tutorials
Tutorials are meetings of a student or group of students with a lecturer or lecturers and are used in two ways within the programme:

  • Expanding upon material covered in lectures through an enquiry-driven problem solving approach

  • Remedial work to overcome any deficiencies in a student’s background knowledge.


Seminars
Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.

Practical Workshops
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.

Case Studies
Case studies are a teaching and learning strategy, which are employed in a range of modules; they also are a useful assessment tool. Students are presented with or asked to develop real or simulated complex problems which they are required to analyse in detail and then synthesise/present their own solution in writing or orally.

Business Experts
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. A network of such experts will help provide specialist knowledge as well as bolster and promote the credentials of the programme. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.

All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.

In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the selection of pathways.

Assessment

You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, visual work, presentations, individual and group reports, most of which are focused on real-life cases studies.​

Feedback is given throughout the course both formatively and through formal assessment. Your personal tutor relationship will also help you work with feedback and identify strengths and weaknesses in your work and approach to study. ​

Students can access a wide range of support for academic writing and research through a number of various university resources such as the library and the academic teaching team

Employability & Careers​

Advertising continues to enjoy a high profile within the marketing communications sector. This course will prepare students for a range of jobs including agency roles such as account executive, conceptual creative, digital and press planner and buyer, or in-house positions such as press assistant, social media analyst and digital display executive.

During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.

This course has been designed in conjunction with the Institute of Practitioners in Advertising (IPA), in order to provide you with an opportunity to gain exemptions from their professional qualifications. You will also be able to join the our CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engage in entrepreneurial activities such as entering the CIM Pitch.

The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in strategic use of PR, marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience, the chance to engage in our CIM learning community. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.

Entry Requirements & How to Apply

Typical Offers

  • Tariff points: 112
  • Contextual offer: See our contextual offers page.
  • GCSE: Five GCSEs at Grade C / 4 or above to include English Language / Welsh First Language, Mathematics / Mathematics – Numeracy.
  • English Language Requirement: Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.
  • A level subjects: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as a third subject.
  • BTEC National / Cambridge Technical Extended Diploma: DMM
  • T Level: Merit.
  • Access to Higher Education Diploma: No specific subjects required.
  • International Baccalaureate (IB) Diploma: 2 x H5. No specific subjects required.
  • Irish Leaving Certificate: 2 x H2 grades. No specific subjects required. Higher level subjects only considered with a minimum grade H4.
  • Scottish Advanced Highers: Grades DD. No specific subjects required. Scottish Highers are also considered, either on their own or in combination with Advanced Highers.

If you do not meet the above entry requirement, we also offer a Foundation Programme which allows progression to Year 1.

Combinations of the above qualifications are accepted if they meet our minimum requirements. If your qualifications aren’t listed, please contact Admissions or refer to the UCAS Course Search.

Further information on Overseas qualifications can be found here.

If you are a mature applicant, have relevant experience or RPL that you would like us to consider, please contact Admissions.


How to Apply

Further information on how to apply can be found here.

Contact Us

For general enquiries please contact the Admissions Team on 029 2041 6044, email askadmissions@cardiffmet.ac.uk or tweet us @CMetAdmissions.

For course specific enquiries, please contact Joyce Costello: 
Email: JCostello@cardiffmet.ac.uk

We endeavour to deliver courses as described and will not normally make changes to courses, such as course title, content, delivery, and teaching provision. However, it may be necessary for the university to make changes in the course provision before or after enrolment. It reserves the right to make variations to content or delivery methods, including discontinuation or merging courses if such action is considered necessary. Please read our Terms and Conditions for the full information.

Key Course Information

UCAS Code: N502
Foundation students should also use this UCAS code and apply for entry point 0 on the UCAS website.


Place of Study: 
Llandaff Campus

School:
Cardiff School of Management

Course Length: Three years full-time. Four years full-time if undertaking foundation year or year-long sandwich placement. Five years full-time if undertaking foundation year and year-long sandwich placement.

MEET THE TEAM
Meet the Team: Dr Nicola Williams-Burnett

Meet Dr Nicola Williams-Burnett, Senior Lecturer in Marketing at Cardiff Met.

COURSE OVERVIEW | DEGREE HIGHLIGHTS
Degree Highlights

Senior Lecturer Dr Nicola Williams-Burnett explains what studying Marketing at Cardiff School of Management has to offer.