Digital Marketing Management - BA (Hons) Degree

This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence.

The foundation year will be relevant to:

1. Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.

Find out more about the foundation year.

Please note: You will need to apply using a specific UCAS code if you wish to undertake the 4 years including foundation. Please refer to Key Course Information at the bottom of this page.

The course integrates 'real world' experience into our teaching practices to enable a clear understanding of the Digital Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from local companies and digital agencies.

Year One (Level 4)

In your first year, all six modules (120 credits) are compulsory and designed to give you a solid introduction into the world of Digital Marketing.

All modules are taught in English and there is provision for the Welsh language equivalent in one module in Level 4. This is indicated below with an asterisk (*).

Compulsory modules (20 credits each)

• Introduction to Digital Marketing*
• Digital Media for Marketers
• The Digital Marketer
• Search Marketing
• Data Driven Marketing
• The Digital Industry

Year Two (Level 5)

In your second year, five modules are compulsory (100 credits), and you select one optional module (20 credits).

You will enhance your expertise and abilities in Digital Marketing and put theory into practice within an industry work placement for your Digital Marketing in Practice module. You will be supported to secure a relevant work placement to gain hands-on experience and deepen your understanding of real-world marketing to boost your employability.

Compulsory modules (20 credits each)

• Creative Digital Marketing Communications
• Digital Analytics and Visualisation
• The Digital Consumer
• Digital Marketing Research Methods
• Digital Marketing in Practice

Select ONE optional module (20 credits each)

• Social Media Marketing
• Sports, Events and Sponsorship Marketing

Year in industry

You have the option to spend a year in industry on a work placement after successfully completing your second year of study. We have a dedicated work placement team to support you in securing a placement. This experience can boost your career prospects and give you an advantage when applying for jobs after graduation.

Year Three (Level 6)

In your final year, four modules (100 credits) are compulsory, and you select one optional module (20 credits).

Digital content creation and understanding the latest technological advancements in Digital Marketing is at the heart of the third-year modules.

You will also have the option of researching a Digital dissertation or writing and presenting a Digital Marketing plan. Our students have found this very useful, using their skills and knowledge to address emerging trends and the requirements of organisations.

Compulsory modules

• Digital Marketing Plan OR Dissertation (40 credits)
• International and Global Digital Marketing (20 credits)
• Content Marketing (20 credits)
• Automation and AI Marketing (20 credits)

Select ONE optional module (20 credits each)

• Innovations in Digital Marketing
• Strategic Brand Management
• Industrial Work Experience^

Optional modules are delivered subject to demand and availability.

^ If you're taking a year-long industry work placement between year two and three, you have the option to select 'Industrial Work Experience' as your optional module. If not, select another optional module.

The student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies; case studies; projects; tutorials; practical exercises, supplemented by the use of appropriate support materials; lectures from business experts; videos; computer software; etc. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.

Lectures
Lectures are a major part of the teaching strategy for the programme.  Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.

Modular Subject Tutorials
Tutorials are meetings of a student or group of students with a lecturer or lecturers and are used in two ways within the programme:

• Expanding upon material covered in lectures through an enquiry-driven problem solving approach

• Remedial work to overcome any deficiencies in a student’s background knowledge.

Seminars
Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.

Practical Workshops
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.

Case Studies
Case studies are a teaching and learning strategy, which are employed in a range of modules; they also are a useful assessment tool. Students are presented with or asked to develop real or simulated complex problems which they are required to analyse in detail and then synthesise/present their own solution in writing or orally.

Business Experts
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. A network of such experts will help provide specialist knowledge as well as bolster and promote the credentials of the programme. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.

All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.

In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the selection of pathways.

You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in:

• Digital Marketing
• Mobile Marketing
• SEO Account Management
• Web Analytics
• Search and Social Media
• Web Content Management
• Digital Creative Development
• Marketing Communications

The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Digital Marketing Institute syllabuses and the needs of the digital industry. You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engaging in entrepreneurial activities such as entering the CIM Pitch/Brolio.​

The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience and the chance to engage in our CIM and IDM learning community. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.

Typical Offers

​The following requirements are based on typical offers relevant to entering year 1 of the degree.

If you do not meet these entry requirements, we also offer a Foundation Year which allows progression to Year 1 upon successful completion.​

• Tariff points: 112
• Contextual offer: See our contextual offers page.
• GCSE: Five GCSEs at Grade C / 4 or above to include English Language / Welsh First Language, Mathematics / Mathematics – Numeracy.
• English Language Requirement: Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.
• A level subjects: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject.
• BTEC National / Cambridge Technical Extended Diploma: DMM
• T Level: Merit.
• Access to Higher Education Diploma: No specific subjects required.
• International Baccalaureate (IB) Diploma: 2 x H5. No specific subjects required.
• Irish Leaving Certificate: 2 x H2 grades. No specific subjects required. Higher level subjects only considered with a minimum grade H4.
• Scottish Advanced Highers: Grades DD. No specific subjects required. Scottish Highers are also considered, either on their own or in combination with Advanced Highers.

Combinations of the above qualifications are accepted if they meet our minimum requirements. If your qualifications aren’t listed, please contact Admissions or refer to the UCAS Course Search.

Further information on Overseas qualifications can be found here.

If you are a mature applicant, have relevant experience or RPL that you would like us to consider, please contact Admissions.

How to Apply

Further information on how to apply can be found here.

For general enquiries please contact the Admissions Team on 029 2041 6044 or email askadmissions@cardiffmet.ac.uk.

For course specific enquiries, please contact the acting programme leader, Dr Paula Kearns:

• Email: PKearns@cardiffmet.ac.uk