The BA (Hons) Digital Marketing Management degree at Cardiff Met has been accredited by and developed in conjunction with the Digital Marketing Institute syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.
Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan.
The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.
This degree can be studied as a three-year full-time degree or a four-year degree that includes a year of foundational study. Our foundation year is intended to prepare you for your subsequent years of studying, offering you the chance to strengthen your skills, knowledge and confidence.
The foundation year will be relevant to:
- Students who have not achieved the required A-level points (or equivalent) score to enter the first year of the degree programme.
- Mature students who have been out of the formal education system for some time.
Find out more about the
Please note: You will need to apply using a specific UCAS code if you wish to undertake the 4 years including foundation. Please refer to Key Course Information at the bottom of this page.
The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the marketing management process. Assignments are based on local, national and global organisations, and there are also guest lecturers from practitioners from companies such as Principality Building Society, Admiral Insurance, Confused.com, Lloyds Bank and Johnson and Johnson.
You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Digital Marketing Management.
Students follow 120 credits of core modules:
Introduction to Digital Marketing (20)
Digital Media for Marketers (20)
Search Marketing (20)
Introduction to Marketing Data Analysis (20)
Finance for Managers (20)
Law and the World of Business (20)
Students follow 100 credits of core modules and they will have to choose 20 credits of option modules.
In year two you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.
Creative Digital Marketing Communication (20)
Digital Analytics (20)
Digital Consumer Behaviour (20)
Marketing Research Methods (20)
Digital Marketing in Practice (20)
This is your opportunity to undertake the option and spend year three in a relevant work placement to gain a year of industrial experience.
Year Three/ Year Four
Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.
Students follow 60 credits of core modules and they will have to choose 60 credits of option modules. Year three/four will also provide you with an option of researching, writing and presenting a Marketing plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.
International and Global Marketing in a Digital World (20)
Digital Content, Copyright and Creativity (20)
Influencer Marketing (20)
Digital Dissertation (40)
Account Management for Marketers (20)
Digital Marketing Plan (40)
Contemporary Issues in Marketing (20)
Strategic Advertising Management (20)
Global Sporting Events (20)
Innovation and Entrepreneurship (20)
Industrial Work Experience (20)
Optional modules run subject to sufficient demand and availability.
Learning & Teaching
The student-centred approach to learning and teaching will be encouraged through the use of specific teaching strategies; case studies; projects; tutorials; practical exercises, supplemented by the use of appropriate support materials; lectures from business experts; videos; computer software; etc. Active engagement with the subject material enhances learning and many of the learning strategies used attempt to promote this.
Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.
Modular Subject Tutorials
Tutorials are meetings of a student or group of students with a lecturer or lecturers and are used in two ways within the programme:
Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centred learning.
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.
Case studies are a teaching and learning strategy, which are employed in a range of modules; they also are a useful assessment tool. Students are presented with or asked to develop real or simulated complex problems which they are required to analyse in detail and then synthesise/present their own solution in writing or orally.
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. A network of such experts will help provide specialist knowledge as well as bolster and promote the credentials of the programme. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.
All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.
In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the selection of pathways.
You are continually assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.
Employability & Careers
During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in:
The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Digital Marketing Institute syllabuses and the needs of the digital industry. You will also be able to join the our newly created CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engaging in entrepunuerial activities such as entering the
The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience and the chance to engage in our CIM and IDM learning community. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.
Entry Requirements & How to Apply
The following requirements are based on typical offers relevant to entering year 1 of the degree.
If you do not meet these entry requirements, we also offer a
Foundation Year which allows progression to Year 1 upon successful completion.
Tariff points: 112
Contextual offer: See our
contextual offers page.
GCSE: Five GCSEs at Grade C / 4 or above to include English Language / Welsh First Language, Mathematics / Mathematics – Numeracy.
English Language Requirement: Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.
A level subjects: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as a third subject.
BTEC National / Cambridge Technical Extended Diploma: DMM
T Level: Merit.
Access to Higher Education Diploma: No specific subjects required.
International Baccalaureate (IB) Diploma: 2 x H5. No specific subjects required.
Irish Leaving Certificate: 2 x H2 grades. No specific subjects required. Higher level subjects only considered with a minimum grade H4.
Scottish Advanced Highers: Grades DD. No specific subjects required. Scottish Highers are also considered, either on their own or in combination with Advanced Highers.
Combinations of the above qualifications are accepted if they meet our minimum requirements. If your qualifications aren’t listed, please contact
Admissions or refer to the
UCAS Course Search.
Further information on Overseas qualifications can be found
If you are a mature applicant, have relevant experience or
RPL that you would like us to consider, please contact Admissions.
How to Apply
Further information on how to apply can be found